General Foods: Famous Americans Sweepstakes, 1963-1964

Genre: Commercial

Year Published: 1963 to 1964

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Keep an eye on your mailbox 0:02 for the General Foods $130,000 Famous Americans Sweepstakes. 0:03 You may get an envelope. 0:10 Look at the picture inside. 0:12 If it matches the famous American 0:13 on display in your grocery store, 0:15 you're a winner. 0:17 First prize, a $30,000 house 0:19 by Techbuilt of Cambridge and Armco Steel, 0:22 a swimming pool by E.L. Wagner, 0:25 America's prestige pool builder, 0:27 a fabulous 1964 Studebaker Avanti, 0:29 the most advanced car on the road, 0:32 and $5,000 cash. 0:35 1,587 prizes in all. 0:37 $130,000 worth. 0:40 You also get money saving coupons 0:43 on these fine General Foods products, 0:45 Instant Sanka, Gaines-Burgers, Log Cabin syrup, 0:47 Birds Eye mixed vegetables, and Kool-Aid. 0:51 It's easy to be a Famous American Sweepstakes winner. 0:54 Just keep an eye on your mailbox. 0:56


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John W. Hartman Center for Sales Advertising & Marketing History


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