General Foods: Famous Americans Sweepstakes, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hiya, folks. Let me tell you about General Foods- 0:01 (trumpets blare) 0:02 Let me tell you about General Foods' 0:04 Famous American Sweepstakes- 0:06 (trumpets blare) 0:07 Just keep an eye on your mailbox- 0:09 (trumpets blare) 0:09 In it, may be a certificate with a famous American on it. 0:11 (trumpets blare) 0:14 Just compare it with pictures on display 0:16 at your grocery store. 0:18 If it matches, you've won. 0:18 First prize is a $30,000 house, 0:20 by Texbuilt of Cambridge and Anco Steel, 0:22 a swimming pool E.L. Wagner, 0:25 America's prestige pool builder, 0:27 a fabulous 1964 Studebaker Avanti, 0:29 the year's most advanced car, and $5,000 in cash. 0:31 1,587 prizes in all. 0:35 All Coupons! 0:38 - Yeah, coupons. 0:38 Everybody that gets 'em wins 0:39 with these free money saving coupons for- 0:41 - Log Cabin Syrup. 0:43 - Gaines-burgers. 0:44 - And some Sanka! 0:45 - And Birdseye mixed vegetables! 0:46 - And Kool-Aid! 0:48 - And you can be a winner in General Foods' 0:49 $130,000 Famous American Sweepstakes. 0:52 All So, watch your mailbox! 0:55 (trumpets blare) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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