General Foods: Brim Decaffeinated Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic music) 0:01 Narrator The 403's been through desert, 0:11 over mountain range, and now home. 0:13 But this trip's been different. 0:16 The crew's been drinking a new coffee, and they love it, 0:18 because it's a good, strong coffee. 0:23 It's called Brim. 0:29 General Foods makes Brim strong 0:31 by drenching the beans for six hours 0:34 in a strong coffee extract. 0:36 It's coffee strong enough for wild catters in Oklahoma, 0:39 and the crew on the 403. 0:42 One thing more. 0:45 Brim is 97% caffeine-free. 0:47 Brim Decaffeinated Coffee, freeze-dried and ground. 0:51 The first strong coffee without caffeine. 0:56

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