General Foods: Brim Coffee, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (majestic orchestral music) 0:02 Narrator This big, sprawling America 0:05 is a nation of coffee lovers. 0:07 Sipping coffee, gulping coffee, drinking it by the gallon. 0:10 Well, America, we've got a new coffee you're going to like. 0:15 It's name? brim. 0:18 And it's strong. 0:21 Strong because we drench our brim coffee beans 0:22 in a rich coffee extract for six hours before roasting. 0:25 But coffee this strong taste just as good without caffeine. 0:30 So we made our new coffee 97% caffeine free. 0:34 Generals Foods wants this big, sprawling, 0:40 worried nation of coffee lovers to relax. 0:43 America, you've got the first strong coffee 0:46 without caffeine. 0:50 brim, decaffeinated coffee. 0:52 Freeze dried and ground. 0:54

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:14:50