General Foods: Brim Coffee, 1960s

Genre: Commercial

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer See the breadwinner going out 0:01 to bring home some bread. 0:04 Going out into an uptight world. 0:08 (quirky music) 0:15 In this uptight world what you need is what we've got. 0:35 Brim. 0:39 The new coffee that can't get you uptight. 0:40 General Foods makes Brim a special way. 0:43 Before roasting we soak the beans in a rich coffee solution. 0:45 And while they're soaking the caffeine floats out. 0:49 Brim decaffeinated coffee, freeze dried and ground. 0:52 It's delicious. 0:55 And it won't get you uptight. 0:57


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