General Foods: Brim Coffee, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's your morning ration of coffee, sweetie. 0:01 That's it. 0:04 - Morning's ration of coffee. 0:08 How about just a little bit more? 0:14 - Mm-mm, remember we agreed you thought it might be keeping 0:15 you up at night and that you were getting all uptight? 0:19 - And I miss all that coffee. 0:21 - I know. - They can send a man to the moon, they can send rockets 0:22 to Mars, why can't they make a cup of coffee I like 0:24 without caffeine? 0:27 Announcer Consider it done. 0:28 New Brim is 100% rich-tasting, satisfying coffee, 0:30 97% caffeine-free. 0:33 It's decaffeinated. 0:35 - My morning ration of coffee. 0:37 - What are you doing? You don't have to do that anymore. 0:40 - No, why not? 0:42 - Because it's Brim, don't you remember? 0:43 It's decaffeinated. 0:45 You can drink as much as you used to. 0:46 - You know, I forgot about that. 0:48 - Let me fill your cup. 0:49 - I can drink all I want. 0:50 - Right. - It's terrific. 0:52 Announcer If caffeine bothers you, try new Brim. 0:53 100% coffee, 97% caffeine-free, freeze-dried and ground. 0:55

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