From Rugs to Riches 1960

[Music] [Applause] [Music] on behalf of the Allied Chemical Corporation I welcome you we're here to talk about carpets of kerland nylon the product the customers and you the people who sell how you sell determines how much yourself a man who sat where you're sitting once got that message went back to his showroom applied what he had learned and now he's rich as rich as a ceraland color as secure as a cerand fiber but why not let him tell you about it hi guys won't you come into my parlor why we'll be as snug as a bug in a rug ceran of course that's a little H carpet funny how do you like my kitty guys isn't he precious how still he lies I got him all the way from India he came in a little tiny box and I let him out and he got out of hand I stamped on him and crushed him and made a kind of a throw matat out of him you wouldn't think it to look at me but I used to be a $97 weakling I was the lost lonely salesman searching for the right product always disappointed you know how those things are oh they all look good at first but you never really know a carpet until you live with it then one day I saw her it was chemistry Allied of course there she was right there what color what strength the way she sprang back after people had walked all over her I knew this was a carpet that a man could raise a family on I started to work for ceran and then it happened orders orders orders I never saw saw so many I'm not kidding and she worked right along with me side by side share and share alike in sickness and in health for richer or poor but as you can see with your own envious salesman eyes listen guys they're too much I can see you and you see me it's very little poor and Oodles of Rich well after 6 months I retired at the age of 22 believe it or not from rugs to riches I call it and listen you silly Savages if you paid attention and listened to me you can have the same wonderful goodies that I have and this delightful girl isn't she too much Cappy ceran she's beautiful and how about my kitty isn't he sweet growl you little devil say something don't just lie there flatty like I've got to retire and catch some Z Seas [Music] now the story of the success of a cerand Salesman begins with a product a carpet of kerland nylon it carries the Gold Label and it's made only by the finest Carpet Mills the rest of the success story of a kerland Salesman can be summed up this way know show grow know your product show it off to good advantage watch your profits grow now as in every other business kerland customers fall into two basic groups men and women let's meet some of them come on Henry now here's the kaeron showroom now come on Henry you're going to thank me for this wa don't you see how we look right K yes ma'am we have cap and carpets for every purpose beautiful deep dyed color luxurious texture unusual designs a welcome addition to any home see Henry oh don't my goodness but K I'm a little puzzled aren't you the same couple that was in here last week and bought Capal land for every room in your home why you even bought them for the front and back walks is anything wrong oh no we love every square yard of it don't we Henry well we certainly did and marget up told you to keep your hand off my arm but I don't understand are you buying kaer land carpets to put on your carpets to protect them as beautiful as they are we want you to walk on them caolan is made for heavy use oh I know that silly tell him Henry we know Henry tell him well I very well said Henry now can you help us young man yes of course ma'am we can help you and do what well I want you to make a suit of keran for Henry a suit yes I think every woman's husband should look as nice as her floor don't you agree Henry huh oh Margaret please last year it was double breasted satin draperies hey buddy do I get the extra pairs of [Music] pants yes the sales keep rolling in for ceran and for good reason kaer land delivers what the customers want kaer land and the kaan Gold Label stand for excellence and kaer land's performance its unsurpassed wearability and cleanability make you look good after the sale is made too returning now to our salesman we find him still proud of the sale he just made another happy customer another Triumph for Effective tasteful Poise salesmanship Binky Bickford's the name and promotion's my game you want bigger sales I'll give you bigger sales well thank you Mr bixford but kaan has given much thought to its sales campaign and we think uh think big we think think rug this is a country of rugged individuals my friend and if they're going to be rugged by anybody it might as well be you well thank you Mr bixford but I don't think there you said it why man when I think about wall to--all carpeting I think wall to wall the Berlin wall to the Great Wall of China now that's an order and how about United States highway number one laying out there all uncovered getting scuffed and scratched ride Capal land all the way baby you've been overlooking some great bets what are you fellas doing at those planning boards anyway now listen how about this carpeting on the underside of airplane wing get it look up to kaer land and we'll cover Lake Erie so people can walk to Canada without a wet toe in the crowd and how about the infield at Yankee Stadium no bad bounces on capland and I've been saving this one for you sweetheart the boardwalk at Atlantic City and the beach and all the beaches from Maine to Florida get it get a tan on Capal land you hear me big daddy Binky Bickford's playing you the money tune and the Golden Horn now get with it buddy boy put a feather in your Caper land we're ready to move you just say the word okay I'll say the word out out he's definitely not a fun guy is he you no doubt have found that you have to start setting up a sale by talking about color a survey by the American Carpet Institute shows that 85% of women choosing carpet are more influenced by color than by any other factor and here's where selling deep dyed Carpets by cand nylon becomes easier than selling any other carpet cerin fibers start out whiter than other fibers and they die deeper most other fibers are just coated with dye but with cerand color goes deep down into the fiber itself which is why we call ceran the more colorful nylon deep dyed for extra Beauty but there are other offbeat question questions that are more difficult we conducted a survey in local showrooms to find the puzzling questions and situations which arise most frequently and then we invited one of our senior salesmen to answer them hi this is Gabe toner your calan survey reporter we're here in a capland showroom and we're going to talk to one of the Grand Old Men of carpm Dennis du hi Mr du hi Gabe Mr do I wonder if you'd mind answering a few ticklish problems that come up in selling carp anything you want to say shoot all right Gabe here's the first question no that's my name isn't it Gabe I'm sorry about that uh Dennis is there any difference between men and women as customers I'd say buddy if you don't know the difference between men and women you're in trouble regardless of the customer Jazz I see well you have a good point there where did you get your training as a rug salesman Dennis oh I just hung around the carpet guys and I love to kind of roll roll on the carpets and talk with them I love the designs the lovely colors of CA land man oh man C land Mr try yourself don't touch me I'm sorry unless you love me do you believe in premarital carpet buying what premarital carpet buying I certainly do if it's confined to the wreck room where they can just play and jump and act silly saying you know how do you handle dogs that track up a carpet I nail her paws to the floor should a newly married couple get carpets or Furniture first I don't know it's a fun game either way you look at it it's more fun with Kaa land you lie there and kind of roll around and giggle and then slip a little ring on her finger I the wed and now to bed oh when you're bothered by competitive salesman what do you do to them how do you handle them drop them like a bad habit sink one right in them and then go to the church of my choice what do you do with the money you earn here well I think that is a little personal I date Margaret sephton she's in China not in China but in the China Department oh I put my Cilan rug on the floor and then she puts her dishes and we have some tea and and we kiss hard that's what you do with the money yeah I see well one last question sir how long will a carpet of ceran nylon last a lot longer than you well well thank you Dennis thank you very much have a handshake like a wet armadilla thank you Dennis du senior salesman grand old man of carpedm thank you for advancing each capland salesman a few more steps towards the knowledge and knowhow that is our goal well once more let's move to the local showroom and watch a new man a real freshman take his first firm steps toward that goal I love you I love you now I've got to remember what they taught me a big cheerful hello confident airs and sear interest save customer time and money no promises you can't keep it's the kaer way well I'm [Music] ready hello sorry she has to circle the field folks but we're little stacked up today I was told you could help me all [Music] right I'll do what I can I don't know anything so you'll have to show me everything well uh ask me anything I I'm an expert I need carpet lots of carpet you see I have a a friend a very close friend who likes to run around the house Barefoot oh well kaan has any number of fast colors good because he's a fast runner well any particular color in mind match my eyes [Music] oh you're writing without your pad and pencil oh so am and I want the texture to feel like this [Music] oh I'd like a carpet like that myself well I guess that's all oh wait wait uh what about your bird cage oh thank you I never would have thought of that what about your bathtub oh good make it be I love to bathe in be you know you're a you're a lady that should have carpeting everywhere in the living room bedroom a bathtub and ceiling the walls the garage outside in the lawn even in the swimming pool more more more there's one I must ask you what I want to ask you baby is am I getting these wholesale will [Music] I and to think that I won't wi with kaan for for a month now HH M I think you get the idea you can have fun selling ceran this season and we're going to have fun helping you in every way we top the field in what we know how we show and so we grow so get out there and meet your customers well that's right Byron thank you John thank you but seriously for a moment a great Market deserves a great product America is the greatest market and we know that kaer land is a great product so come on guys let's roll out that carpet and make sure it's [Music] [Applause] [Music] capital