Forty Years to Now

Year Published: 1969

Creator: MACM

Complete Record: A nostalgic documentary on four decades of advertising from the pages of Fortune, this film is a time-capsule of selections from 60,000 individual ad layouts. The ads range through personality endorsements, patriotic sloganeering, the plastic age, electronics, earth and space. American business’s printed word has come a long way; yet this film asks if it will take the desperately needed jump into the 70s and begin to evolve around commitment, responsibility and caring on the human level.