Food Commercials Dog food, McDonald’s, cereals, pasta, soup

Duration: 2000

Year Published: 1970

Complete Record: 1. Black and white Film Stock: Eastman Medium shot of a Scottish man blowing a horn and shots of a Black Terrier running in to a house. Close up of a man’s hand holding a box of DOG food, Gains Burgers. A shot to show that two pieces of this DOG food is equivalent to one pound of ordinary DOG food. Medium shot of the man feeding the DOG and putting the box and putting away the box into a cupboard. Voice over of a man with an accent; ‘The canned DOG food without the can’. 2. Black and white Film Stock: Eastman Safety (1979) Medium shot of a brown and white Long Eared Hound and a family watching TV, swimming in the river and reading a book together. Medium shot of a woman introducing the DOG food, ‘Gravy Train’. Close up of the DOG eating the DOG food. Close up of its eyes, coat and tail. Medium shot of the DOG on a rocking chair. Logo of ‘General Foods’ appears on the corner of the screen. 3. Black and white Film Stock: Fujifilm Safety Medium shot of three boys and a Cocker Spaniel playing in the garden. Close up of the DOG’s face. Medium shot of a woman preparing meal for the DOG. Close up of ‘Prime’ DOG food. The voice over of the man; ‘Takes the place of canned DOG food’. Close up of packed DOG food, Close up of the DOG watching as she opens the packet. Medium shot of the DOG eating the DOG food. ‘Prime has Beef’, ‘Moist and tender’ appears on the screen. Close up of the DOG eating. ‘easy beefy Prime’ appears on the screen. Medium shot of the woman walking up to the DOG and patting the DOG. Logo of ‘General Foods’ appears on the corner of the screen. 4. Black and white Film Stock: Fujifilm Safety Medium shot of a Labrador running in the garden and entering the kitchen. Close up of the DOG food ‘Prime’. Close up of the DOG eating the DOG food. ‘Prime is delicious!’ appears on the screen. ‘Beef’, Moist and tender’ appears on the screen. Medium shot of the woman smiling. ‘easy beefy Prime’ appears on the screen. Medium shot of the DOG licking his owner. Logo of ‘General Foods’ appears on the corner of the screen. The same commercial is repeated again. 5. Black and white Film Stock: Fujifilm Safety ‘Prime goes where can can’t’ appears on the screen. Shots of a bull fighter in the bullring. Medium shot of him noticing a Golden Retriever. Shots of him giving the DOG food to the DOG. 6. Color Color shift Film Stock: Kodak Safety (1977) Medium shot of two children knocking on a red door and an old man in lab coat comes out of the door. Medium shot of Ronald McDonald wearing sleeping hat peeping out from the window on the first floor. Medium shot of the children inviting Ronald to come to breakfast at McDonald’s . A wide shot of McDonald’s characters gathering around Ronald’s house. Various shots of them walking. Medium shot of the children having McDonald’s pancakes for breakfast with the characters. 7. Color Film Stock: Kodak safety color shifted Shots of various McDonald’s characters coming to an amusement park. Shots of them in Mary-go-round, spinning table and a slide. Wide shot of a roller coaster going up. Tracking shot from a roller coaster going down. Medium shots of characters looking at themselves on a magic mirror. Medium shot of Ronald McDonald walking away from a skeleton and medium shot of characters on v various attractions. Wide shot of them arriving at McDonald’s and having a meal on the bench. 8. Black and white Film Stock: Not Determined Still shot of a swan, potato and a boy picking a fruit. Close up of Granny Goose potato chips packet and a woman eating the chip. Still shot of two boys in the swimming pool, flower, a chick, slices of oranges and a girl on a swing. Medium shot of potato chips on a bowl. Wide shot of children at the beach, pie, a little girl wearing a straw hat, flower, a girl swimming back strokes, pineapples, a skier, ducks, mountain, forest, and water fall. Medium shot of hands taking chips from the bowl. 9. Black and white Film Stock: Eastman Safety Wide shot of three huge cartoon characters singing and playing guitars. Close up of the ‘Scooter-Pie’. Close up of a boy eating ‘Scooter-Pie’ by Quaker Oats. Close up of Tin Man, Scarecrow, Lion, Wizard, the Wicked Witch, Toto and Dorothy as small plastic models. Close up of a paint brush painting the model of Dorothy. A shot of Gaucho, Fudge Town, Mr. Chips and Super Fish from Berry’s and the models surrounding the boxes. Wide shot of three huge cartoon characters singing and playing guitars. Close up of the ‘Scooter-Pie’. Close up of a boy eating ‘Scooter-Pie’. Close up of Wizard of Oz characters as hand puppets. Shot of three boxes of Scooter-Pie. Shots of characters popping out of each boxes of Scooter-Pie. Close up of Tin Man, Scarecrow, Lion, Wizard, Wicked Witch, Toto and Dorothy as small plastic models. Close up of a paint brush painting the model of Dorothy. A shot of Gaucho, Fudge Town, Mr. Chips and Super Fish from Berry’s and the models surrounding the boxes. 10. Black and white Film Stock; Gevaert Belgium Wide shot of a toy castle. Medium shot of a cartoon king in his dragon lead carriage sitting next to a can of Franco-American Italian style spaghetti. Medium shot of the dragon falling down into a valley, Medium shot of a boy in the kitchen. ‘Mild sauce’ appears on the screen. Medium shot of the boy eating the spaghetti. Medium shot of a man taking spaghetti. Still shot of cheese, tomatoes and spices. Medium shot of the cartoon characters putting up a flag which says ‘sauce is king’. The same commercial is repeated again. 11. Color Color shift Film Stock: Eastman Safety Close up of spaghetti around a fork. Close up of some pasta on a spoon. ‘Spaghetti 0s’ appears on the screen. Medium shot of a boy pointing to the spoon. A shot of a can of Franco-American Spaghetti 0s. ‘The neat new spaghetti you can eat with a spoon’ appears on the screen. Medium shots of two young boys eating the spaghetti and making circles with their fingers around their eyes. medium shot of a girl and a woman eating the spaghetti. Medium shot of spaghetti in a saucepan. ‘The neat new spaghetti you can eat with a spoon’ appears on the screen. Medium shots of two young boys making circles with their fingers around their eyes. 12. Black and white Film Stock: Dupont Safety medium shot of an old woman teacher and a boy cartoon characters. The boy gives a presentation about Franco-American Spaghetti 0s. Close up shots of a young boy and a girl eating Spaghetti 0s with spoons. A shot showing the can of Spaghetti 0s. 13. Black and white Film Stock: Kodak Safety Close up shots of woman’s hands making kebabs. Medium shot of Minute Rice enrich precooked rice. Shots of people at the diner table eating rice and kebab. ‘perfect rice every time’ appears on the screen. 14. Black and white Film Stock; Eastman Safety ‘TANG’ appears on the screen one letter at a time. Close up of TANG instant breakfast drink. ‘More Vitamin C than orange juice’ appears on the screen. Close up of a boy and a girl drinking TANG. ‘energizes’ appears and wide shot of a boy running in a field. ’vitalizes’ appears and a wide shot of a girl running. ‘Get TANG and get that old’ appears on the screen. ‘TANG’ flashes and ‘Go’ appears on the screen. The same commercial is repeated again. 15. Black and white Film Stock; Not Determined Close up of a woman on a rocking chair. Time lapse of a business man commuting and working in the office. Close up of Nalley’s Chili con Carne can. Medium shot of a family at the dining table. ‘good things are cooking at Nalley’s’ appears on the screen. 16. Black and white Film Stock; Not Determined Close up of a woman on a rocking chair. Time lapse of a business man commuting and working. Close up of Nalley’s Chili con Carne can. ‘good things are cooking at Nalley’s’ appears on the screen. 17. Color Color shifted Film Stock: Eastman Safety Medium shot of a young girl eating tuna on a bench by the trees. Close up of Star-Kist Tuna can. Medium shot of tuna being sprinkled on to a salad bowl. ‘Packed at the waters edge. Fresh... never fishy’ appears on the screen. 18. Color Color shifted Film Stock: Eastman Safety Close up of a tuna sandwich being made and tuna salad being put into a plate. 19. Black and white Film Stock: 93 Ferrania Safety Medium shot of a woman looking puzzled and troubled. ‘I love tuna’ appears next to her. Medium shot of a boy wearing a tie and a pair of round glasses reading a huge book. Medium shot of a man holding the Star-Kist tuna can and ‘Sale on Star-Kist’ appears on the screen. Close up shots of the man telling the woman that there is a 10 cent refund in every can. Wide shot of the boy at the dinner table and telling his mother how he likes it. 20. Color Color shift Film Stock: Eastman Safety Medium shot of a woman eating Whip’n Chill from Jello. ‘The rich dessert light enough to eat everyday’ appears on the screen. 21. Color Color shift Film Stock: Eastman Safety Close up of strawberries in a champagne glass. A shot of strawberries with Birds Eye’s Sélecte Strawberries packet. A packet of Peach Conbináge, Cherries Suprême and Mixed Fruit Suprême appears. ‘Fresh Thaw’ and General Food’s logo appears on the corner. 22. Color Color shift Film Stock: Eastman Safety Close up of various fruits being served into a champagne glass. Shot of strawberries with Birds Eye’s Mixed Fruit Suprême. A packet of Peach Conbináge,Cherries Suprême and Sélecte Strawberries appears. ‘Fresh Thaw’ and General Food’s logo appears on the corner. 23. Black and white Film Stock; 93 Ferrania Safety Various shots of Pepperidge Farm Soup can. Shots of turkey and chunks of beef in a soup. A shot of Maine Lobster Bisque Soup. A shot of a lobster. A shot of the Chicken Curry Soup, Black Bean Soup, Petite Marmite, Chicken with wild Rice Soup, Country Mushroom Soup and New England Clam Chowder Soup cans. 24. Color Color shift Film Stock: Eastman Safety Close up of a woman’s hand putting Heinz ketchup on some fries. Close up of two hands holding the French fries. Close up of ‘slow’ being written by ketchup. ‘Heinz. The Slow Ketchup’ appears on the screen. 25. Color Color shift Film Stock: Eastman Safety Medium shot of a cook in the kitchen. Close up of the cook cutting onion and mixing barbecue sauce in a saucepan. Medium shot of the cook trying the taste. Close up of the cook putting the sauce on some slices of meat. A shot of ‘Heinz Barbecue Sauce’ bottle. Medium shot of the cook weeping. 26. Black and white Film Stock: 93 Ferrania Safety Various shots of a boy eating soup and putting Super Fish crackers into his soup. 27. Black and white Film Stock: Eastman Safety Shots of Pink Elephants dancing on the stage. Shots of Pink Elephant cereals. Medium shot of the lion presenting ‘Crispy Critters’ on the stage, and getting run over by cereal characters. 28. Color Color shifted Film Stock: Eastman Safety Medium shots of the seven dwarfs in Snow White singing Heigh-ho. Close up of a boy playing with his own walking dwarfs. A shot of Wheat Honey and Rice Honey, breakfast cereals from Nabisco. Shots of a girl and a boy eating cereals. 29. Black and white Film Stock: Fujifilm Safety Shots of dinosaurs and bowling pins. Close up of a boy playing with the bowl-a-monster game and pitch-a-monster game on Rice Honeys and Wheat Honeys, cereals by Nabisco. Shots of children playing with the game and eating cereals. 30. Color Color shift Film Stock: Eastman Safety A shot of a man performing parallel bars. Shots of a man with big muscles preparing for a weight lift. He looks up to a boy who bites a Sunkist orange. Close up of the man struggling to do the weight lift and giving up, walking away from it. Medium shot of the boy lifting the bar easily and putting it in its original position. Close up of ‘Sunkist’ written on the orange. 31. Color Color shift Film Stock: Eastman Safety Shots of a woman wearing round pair of glasses cutting a Sunkist orange. Shots of the woman at the type writer and an old woman behind a bird’s cage. A boy, a businessman eat Sunkist oranges. Close up of a man buying an orange. Medium shot of the woman at the type writer, the old woman by the bird’s cage, the boy and the business man grabbing the orange and biting it. Close up of their mouth biting the orange and a close up of a man drinking a glass of orange juice. Voice over of a man; ‘So open up an orange, a Sunkist orange’. A medium shot of a boy with orange skin in his mouth that has ‘Sunkist’ written on it. 32. Color Color shift Film Stock: Eastman Safety(1976) Close up of children wearing pajamas coming down the stairs. ‘The 60 second fitness program’, ‘Minute Maid frozen concentrated orange juice’ appears on the screen. Close up of family exercising in the kitchen and each drinking Minute Maid orange juice. Close up of father, mother who has hair rollers in her hair, and their three children. Close up of the father kissing the mother. A stills shot of the ‘Minute Maid frozen concentrated orange juice’ The longer version of the same commercial is repeated again. 33. Black and white Film Stock: Fujifilm Safety ‘New drink starts habit’ appears on the screen. Medium shot of a man wearing a straw hat drinking a cup of orange juice outside. He rushes inside. Medium shot of his wife introducing ‘tart-sweet orange flavor’ Start. Shots of making the drink. Various shots of the man drinking Start. 34. Color Good color Film Stock: Eastman Safety A curtain with ‘7UP presents The Un Cola’ written on opens to reveal a girl doing baton twirling and men dancing in American flag costumes. Various cartoons appear such as King Kong, big ship, football player, sculpture on Mount Rushmore. 35. Color Color shift Film Stock: Eastman Safety Medium shot of a bride and a groom walking down a garden. ‘Seven-Up The Un cola’ appears on the screen. 36. Color Color shift Film Stock: Eastman Safety Medium shot of a man with a black beard sitting cross legged, playing a mysterious instrument and drinking 7UP. 37. Color Color shift Film Stock: Eastman Safety Close up of a badge with ‘the big Un’ written on it magically appears from a hand. Close up of the badge being covered by a case and mixed up as if it were in a magic show. A bottle of 7UP appear from the case. 38. Color Color shift Film Stock: Eastman Safety Medium shot of stretched 7UP bottle. ‘The Uncola’ appears on the bottle.


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