FOLLOW UP, THE

Illustrates the value of following up on advertisements and promotions, such as--radio commercials, soliciting customers' reactions to store layouts and point-of-sale ads, and getting business associates' opinions of ads used or planned to bring out many of the factors to consider in advertising/sales promotion follow-up.

Sources

  1. usgov-av-1974 — title, year, creator, length, color, sound, description