Focus on Foods: Heinz

Duration: 600 ft.

Year Published: 1962

Creator: J. Heinz Co.

Complete Record: Shots of people of different ethnicity’s and cultures eating and drinking. CU of little girl holding onto ketchup bottle with two hands, waiting for it to come out. Low angle shot of brick, Heinz building with a large “57” sign. Shots of building. Line of ketchup bottles moving on belt. CU of bottles with different medical looking labels: vegetable salad, chili sauce, etc. MS of man in SE Asia wheeling a lunch cart of soup. Italy. River taxis carrying food. CU of man opening a bottle of Chianti with a fork, cutting an apple with a dull knife and then swigging the Chianti from the bottle. Shots of Italian streets. Shots of store front window filled with ketchup. VO “ketchup in Italian is ketchup”. Shots of people exiting and boarding airplane. CU of pastries being decorated. Shot of trays, all filled with the same food. LS of girl jumping rope by the ocean. Family has picnic. little boy with blond hair and freckles stuffs his face. Classic family barbecue shots by the sea. CU of spaghetti falling in off (unseen) pasta cutter in vertical lines down screen. MS of man with chef’s hat at huge pot, cooking the noodles. Shots of carrots and potatoes on a conveyer belt, with a pair of hands peeling vegetables above them. Shots of Pakistani streets. MS of older woman cutting chili peppers with bare hands and paring knife. Marketplace with a camel. MS of two medium sized sharks being pulled off a fishing boat. Shots show the making of Pakistani flat bread. Greece. Streets of Athens. London. Big Ben. Double decker bus with a large advertisement for Heinz ketchup on the side. Heinz building in London. Canning factory. Women stand next to conveyer belt, picking through garbonzo beans strewn out across it. Food moving around factory being canned and boxed. Pickles being picked through and bottled up. Great shot, jars coming around corner and pass behind a piece of magnifying glass, temporarily enlarging them. Woman examines all the jars, shots from both sides of glass showing her large eyes examining the glass. Jars getting capped. Shots of jars moving in twisting lines all around the factory. Holland. MS of windmill. LS of a plain of tulips with little kids dressed in traditional Holland clothes (including those pointy hats), walking around rows of flowers. CU of tulips. Shots of cute kids. Parade features kids and adults in traditional clothes. Dancing with clogs. Aerial shot of couples formed in a circle clogging in the middle of the street! LS of Heinz 57 factory. MS of smokestack with Heinz 57 on it. Machine picks tomatoes. Baskets of tomatoes. Tons of them stacked together on truck. Baskets being moved in lines on conveyor. CU of tomatoes being stewed by machine. More bottling and canning. Venezuela. Caracas marketplace. Shots of bananas. onions. peppers. turnips. watermelon. Shot of the mountainous countryside. Factory. Man works in front of panel of gauges. cafeteria shots. People in uniform eat at tables with Heinz ketchup bottles on them. Hong Kong. Streets, marketplace. great shots. people balancing baskets, kids, babies on backs. tons of signs crowding the narrow streets with Chinese characters. Water taxi. A restaurant on the water, lit up by lights. Neon: Sony and Heinz 57 signs. MS of statue of founder. Shots of spices in bottles and sitting in bowls. Food laboratory. Microscope inspects substances. CU of bottle being sent into blade and cut in half. Test tubes. Bubbling liquids. Bottles, tubes. Cool stuff. Pureed food being shot into jars as they move down the line.