FMC Commercial, no. 1

Duration: 3:33

Year Published: 1983

Format: 16mm

Sound: sound

Description: In this television advertisement for FMC Corporation’s Furadan, an insecticide, the Furadan Man attends an agricultural meeting to pitch the benefits of the product. Furadan was the market name for the insecticide carbofuran. In 2008, the United States Environmental Protection Agency implemented bans against carbofuran due to the risks associated with its usage. Bert Rodriguez’s Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.