Flying "A" Free Trips to Paris (aka Paris Sweepstakes) 1962

hello I'm Bob Reed Tidewaters marketing manager in my travels through Tidewaters marketing territory I've had an opportunity to meet many of you flying a dealers I wish it were possible for me to visit with each of you personally to talk with you about our company our opportunities and our plans for the future but since I can't I'd like to take a few minutes to visit with you now all of us at Tidewater have taken pride in the fact that we have been first a lot of important respects over the years back in our company's earliest days we built the world's first longdistance pipeline the first in history to go over the mountains and in 1928 when Admiral bird went on his first expedition to the South Pole Tidewater products were used exclusively in all his ships airplanes and tractors in the west tidde rer was the first company to introduce Ethyl gasoline a climate adjusted gasoline and fairly recently the first to Market gasoline of over 100 octane just six years ago Tidewaters Delaware refinery the largest ever built from the ground up was the first in the world capable of making all of its gasoline output over 100 octane these are just a few of the many firsts achieved by our company and now I'm pleased to tell you that we have still another flying a first in the form of a most exciting advertising program this campaign is a first in two respects in its theme and because it involves involves you yes gentlemen this campaign will not only provide you with the opportunity to gain new steady customers it will give you a chance to share in the fun and excitement that goes with it truly this campaign was prepared with you in mind and I know that after you see it and hear about it you'll share my enthusiasm but I don't want to say anymore you can see for yourself let's imagine we're in the home of a young couple the people down the street who might very well become your customers [Music] [Music] what street are we on it's the day ah here in Paris it's a beautiful day if you want to see absolutely free Drive flying say say boom right now dealers at flying a are passing out entry blanks for free trips to Paris par you can win a week's trip to Paris for two all expenses paid it's not a contest no nothing to buy and if you've ever really wanted to see Paris this is your chance to see it inside out there's mamar look at the people that's notam what a high St the L the sand the rud you can't see G absolutely free with flying drive into flying a dealer now you may fly away with flying a free to [Music] Paris sounds great doesn't it actually you'll like to go who [Music] wouldn't honey here it is again take a look at this wouldn't that be something now a holiday in Paris Paris I can just see it now me [Music] too beautiful such wonderful lines hey you can say that again so tall and slender yeah the real symbol of Paris sure is cost a million and a half to make huh what what we were talking about the Eiffel Tower oh sure the Eiffel Tower [Music] [Music] an intimate cocktail party in a famous artist studio high above Paris then a late night supper deep in the heart of mad then a private showing of Fashions by Christian Dior it all happens when you go to Paris as the guest of Tidewater oil company and its flying a service stations every week flying a is giving away three trips to Paris all expenses paid for you and your guests it's not a contest nothing to buy and you'll see Paris inside and out not like a tourist but like a native tesen the number one table at mou a boat trip up and down the sand manif what a wonderful week you'll have in Paris visit your flying a dealer now you may fly away with flying a free to [Music] Paris last call to board the flying a special flight to Paris last call for the flying a special flight to Paris [Music] h [Music] hi fell up of 100 plus yes please right oh say wait a minute yes sir you know I uh I'm not a regular flying a customer well I guess there's still a few around who aren't yet well we got kind of curious ious about all this advertising all the radio and newspapers about a Paris holiday sweep State can you tell us about it well I sure can it's quite a deal too hey I'll take care of this car will you fill her up with 100 plus okay and check out of the hood sure will now uh all you have to do is fill out this blank with your name and address so we can read it that's all we take care of it from there that's all no puzzle nothing to write in 25 words or less not a thing how much gas do you have to buy to enter this thing well not a drop you don't have to buy anything to enter the sweep Saks although we hope you will remember you can enter as often as you like every time you come in here there'll be 25 drawings one each week starting now you mean there's more than one winner you bet a whole plane pull up a whole plane that's right a winning couple every week from now until October that's pretty good odds yes sir but you fill out that entry blank and maybe I'll be seeing you on the plane oh are you going well if you go I go as every dealer who has a winning customer gets a trip to Paris for two for himself well it sounds like a great idea how we know if we do win well we'll notify you by mail the more times you enter the better your chances are and if you're among the many lucky winners we'll all be boarding an Air France jet plane in November and fly away to spend 5 days in Paris with flying a picking up the tag [Music] there it is Paris city of fun excitement Adventure Napoleon's great Arch of Triumph with the eternal flame on the tomb with the Unknown Soldier burning under it stands where 12 great Avenues converge including the fame shaniz here on this fabulous Boulevard you can find it all the fun the excitement the adventure with the people of Paris in the intimate clubs the fashionable shops the famous hotels the Magnificent theaters that stand shoulder-to-shoulder with the everpresent sidewalk cafes anywhere you go in Paris you'll find a Sidewalk Cafe a great place to sit and watch the parade go by over a cool drink or a tasty snack especially if you like foreign [Music] dishes don't worry about getting along with the natives in their own language even the French you can pick up from reading a couple of French postcards is enough to make yourself perfectly [Music] understood far still a Concord with the obelis you'll be taking that in just don't go losing your head a lot of people have for various reasons this could be one of them another was the guillotine which stood here during the French Revolution meline Church beautiful twillery gardens today a pleasant and colorful playground for young and old it was designed for King Louis the 14th one of France's most illustrious Kings centuries ago he'd walk the Shady paths with his Queen Marie Terese or with one of his gorgeous Mistresses just like you'll be doing I I mean like you'll be taking it that is I didn't mean don't forget it adjoining the gardens is one of the most celebrated art museums in the world which you'll be visiting the L the center of the luxury Trade jewelry perfumes Fashions is FL vom on top of the column looking down on it all stands one of The alltime Big Spenders Napoleon bonapart the Opera and the cafe deap where you'll be dining they say that if you sit there long enough you'll see everyone you know go by Paris is divided into two parts the Left Bank mopas and the right Bank mot by the river San which sweeps through the city in a great Ark nearly 8 m long apparently the Parisian is like the proverbial chicken always wanting to get to the other side there are 33 Bridges spanning the river within the city limits the oldest one was built 50 years before the Mayflower landed at Plymouth Rock that one called P which of course means the new [Music] bridge and when in Paris you might like doing what the parisians do on the Shaded banks of the sa at least you'll enjoy a ride along the [Music] river on one of the bridges you'll be greeted by a familiar sight on the E de a little island in the middle of the river stands the city's most famous and impressive Church notredam Cathedral she stands on a site once occupied by an ancient Roman Temple and she'll be celebrating her birthday this year 800 years to the [Music] day food plays an important role in the life of Paris and you don't have to worry about gaining weight in the wrong places every restaurant you pick is a right place to eat cooking in Paris is a real art this restaurant happens to be you guessed it high up in the Eiffel Tower the real symbol of Paris well one of the symbols anyway don't be surprised at anything that might happen when you visit this great Landmark on the S and in the past parachutes have been tested from it elephants have climbed it Daredevil bicycle Riders have ridden down the stairs marathon runners have raced to the top airplanes have flown under it and a Batman tried his wings from its Heights by the way whatever you have in mind don't try that last one it uh didn't work the tower was built for the international Exposition in 1889 and the view from the top 984 ft out is breathtaking some 40 mil in all directions on the heights of M the highest point in Paris stands sacur the Sacred Heart here to this most picturesque section of Paris artists flock from all over the world [Music] la m is perhaps the most colorful section of Paris crisscrossed by quaint narrow streets that also serve as the local supermarket it's a very favorite place and you have to meet just about anyone here even models from such fashion houses as Dior and S lauran okay girls two steps back please only a short distance outside Paris are such splendorous palaces as the font blue and versa which you'll be visiting versai Remains the crowning glory of the classic age of [Music] France there are miles and miles and miles of walks and paths in the fabulous Gardens but a little healthy walking never hurt anybody [Music] the forest at the outskirts of the city is the parisan playground here you'll find the famed [Music] racetracks post time the horses the horses are getting ready the bets are placed had a tip straight from the Stables number four on the nose can't [Music] miss they're off on one of the toughest and most treacherous steeple chase courses in the world oops well there go two bucks can't win them [Music] all at night Paris really comes to life to live up to its nickname City of Lights when all the countless nightclubs fos and basement BS wake [Music] up there are so many of them you'll have a hard time making up your mind where to go but don't worry everything will come off okay [Music] a [Music] la [Music] [Applause] one of the most unusual places in Paris is the Jazz hot unique and yet typical for a Paris night spot it is located in an ancient dungeon torture chamber no longer used for that purpose although some people might say they just changed their brand of torture [Music] Paris never seems to sleep the nightclubs are everywhere you'll be visiting one of the most elegant the Leo the show is fabulous dazzling but let it speak for itself [Music] pap [Applause] [Music] your oil's low sir your oil's low sir should I put in a quar of vll 1030 okay put it in yes [Music] sir well we're all set well I'm just going to fill out this entry blank as often as you're right 25 drawings huh I'll be back well I hope you win cuz if don't forget if you win I win and I'd sure like to have a winning customer well you've got yourself a customer and I sure hope it is a winning one [Music] the streets of Paris the charm of a Sidewalk Cafe in a lift up up the Eiffel Tower to see the panoramic beauty of Paris then to the lou for art Treasures including the mysterious smile of the Mona Lisa it all happens when you go to Paris as the guest of Tidewater oil company and its flying a service stations every week flying a is giving away a free Paris trip for two all expenses paid it's not a contest nothing to buy and you'll see Paris inside out not like a tourist but like a native parisan nights on the town [Music] Mel what man what a wonderful week you'll have in Paris visit your flying a dealer now you may fly away with flying a free to Paris well mister I sure hope you do win well we'll do our best thank you sir say how about a credit card so you don't have to pay cash next time fine here's an application for him thanks good luck both of us well with enough of these who knows well you see there that's my autograph all you have to do is win and I'll go to Paris I'll be seeing you so long now and thanks a [Music] lot see on the plane you see there's no end to the new customers who find their way to the Flying a service stations throughout the country in response to the Tidewater Paris holiday sweep [Music] stakes and now here is Jack leer Tidewaters advertising manager well there it is fellas the flying a Paris s mistakes starts with this big color AD and it ends right here the box of contest entry blanks in your station you know we're putting a hat full of money behind this promotion and we're doing it for just one reason to send more customers into your station to keep them coming back again and again they'll see your ads they'll hear your radio commercials they'll want to enter the contest but will they know that your station is where they enter will you have your your station decorated with the materials being provided for you the materials you saw in our film that practically pull customers in off the street and then will you have the facts for your customers as the dealer did in the film you just saw and will you make your customers feel really welcome at your station by offering them service second to n the more you can answer yes to these questions the better chance you'll have to increase your business and to be on that big jet when it takes off for Paris in November I sincerely hope you make it good luck