Fluffo Shortening, 1960s

Year Published: 1960s

Creator: Fluffo D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Can you cut the cakes you bake with thread? 0:02 I'm Norman Keel and I'm doing just that right here 0:05 in the Toronto supermarket 0:08 to cakes made with Fluffo 0:09 to prove Fluffo makes cake so delicate. 0:11 It cuts at the touch of a thread. 0:14 Here, I'll show you. 0:16 Would you help me, Mrs.? 0:17 - Mrs. Warren. 0:19 - Mrs. Warren, we're going to cut this cake 0:20 with a piece of thread. 0:22 - With a piece of thread? 0:23 - All right, now, here we go. 0:25 I'll place the thread right around the cake. 0:26 Now you take one end and we pull gently. 0:28 There we are, Fluffo makes cakes so delicate. 0:32 It cuts at the touch of a thread. 0:36 See, now want to taste? 0:38 - Hmm, that's delicious! 0:42 Nice and moist. 0:44 - Because it was made with Fluffo, 0:45 the pure white shortening 0:47 that's put through four separate refining processes. 0:48 That's why Fluffo makes cakes so delicate. 0:51 It cuts at the touch of a thread. 0:54 Look for Fluffo in the new red package. 0:57

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