Fire and Ice (Shell) commercial

Year Published: 1970s

Description: This commercial demonstrates the durability and reliability of Shell Fire and Ice motor oil by subjecting a vehicle to extreme temperature conditions. The film opens with a car encased in a block of ice, which, after being freed, successfully starts on the first attempt thanks to the oil's performance. The same vehicle is then shown towing a 30-ton crane through the intense heat of a desert, further highlighting the product's ability to protect engines under stress. The advertisement concludes by promoting the oil's new gas-saving formula and its availability in a 10W40 weight. Keywords: Shell, motor oil, 10W40, automotive, engine protection, extreme temperatures, durability, fuel efficiency, commercial, Fire and Ice, vehicle maintenance

Online Copy: https://www.youtube.com/watch?v=6CANpFH0pu8

Metadata Source:YouTube

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T Shane Doyle

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Record added: 2026-08-15 13:00:56