Fiat Motors: Fiat Strada, 1970s

Year Published: 1970s

Creator: Fiat Motors D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic music) 0:00 Announcer Fiat feels that an automobile 0:01 should rarely be immobilized. 0:03 So the 1979 Fiat Strada was made to go in ice and snow, 0:06 made to go at times when rear-wheel drive cars don't. 0:11 Its electronic ignition gets it started, 0:15 and its front-wheel drive gets it through. 0:18 The 1979 Fiat Strada, 0:21 another Italian work of art. 0:24

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