Fashion in Furs

as you may know there aren't many people in the world whose job die Envy but my guest here at the New York World's Fair is an exception she's lilan jaffy of Sears and she has a job I'd love to have she buys Furs right Lillian yes I do FR Lillian jaffy is the fur buyer for Sears Robuck and Company and as such she buys more Furs each year than anyone in the USA and maybe even in the world now tell me Lilian why is it that every woman has to have a m men feel that their wives should own a mink because it means that they have arrived women like to own a mink because it's very flattering and the colors are luxurious and the fur itself is so soft and luxurious looking well do you think every woman should have a mink yes I do I think that there's a color size and price for every woman we have two models Mara is wearing a pastel mink suit sto short front with a cowl neck which is so flattering to most women and Judy is wearing Judy is wearing an azarine Cape stole with a different uh shaped cowl neck a very luxurious stole for a glamorous woman well each one is just beautiful you have our mouths fairly watering Lillian why don't you tell us just how one should go about shopping for a mink no your store you must buy a fur which is actually a blind article from a store that you have confidence in as far as the Furs concerned the density of the fur and the clearness of color and the workmanship is a very important factor well how do you choose style Lillian because fashion Cycles do change they don't seem to uh turn or change as fast as they do in other Fashions a woman might buy a sto one year and 10 years later it's still in fashion and she loves it equally as much well what about colors how should one select colors skin tone is a very important thing a woman must try colors on to get the one that brings this wonderful glow to her skin and a brightness in her eyes we have some models with uh the different colors that there are in minks marer is wearing a ranch mink coat fulllength coat which is very glamorous and Judy is wearing a taline stello which doubles for a a little bolero and a stole it can be worn for many occasions over almost everything washa now is wearing a pastel 32in coat which is the trend this year uh has a little Shaw collar and the back is shared with turn back cuff and uh Judy is wearing a Cerulean Bolero with a new neckline these furs can be seen are the most glamorous I think that we have in our stores well they truly are beautiful another thing I wondered about lilan our Furs ever out of season it's perfectly all right to wear Furs say in the heart of Summer actually a sto can be worn 12 months out of the Year during the summer with air conditioning women feel they should have something over their shoulders when they walk into an air conditioned room and during the winter the uh automobiles are heated so therefore It's a Wonderful investment what is your opinion about a young girl wearing Furs teenagers should never wear minks we have two models with foxes which are ideal for teenagers Marsha is wearing a shrub with a very interesting back treatment whereas Judy is wearing a cap which is for for the more sophisticated young girl only women of voting age should think me you said before that a find fur was a really an investment how do you protect that investment how should one take care of Furs cleaning a fur once a year is a must rain does not hurt a fur or you do is shake it hang it up allow it to dry before putting it away never put a fur near heat it dries the Skins never crush a fur in your closet because Furs must breathe never put a fur in a bag well this has been most interesting Lil and we thank you for coming and for showing us some of these beautiful beautiful Fashions thank you Fran if any of your viewers are interested in knowing more about Furs we would be glad to pass them on thank you very much our guest has been lilan jaffy the fur buyer for Sears Robuck and Company and if you wish further information from lilan about Furs drop a postcard to fur that's fur your information post office box 449 New York 23 New York goodby