Enterprise: Not By Jeans Alone

no company can rest on its laurels, even when its product is known around the world. And so the Levi Strauss Company, the world's largest clothing manufacturer, sought to move beyond jeans to Levi tailored Classics - a market-opening attempt that encountered problems in a fast-changing marketplace. Covers all fronts: design conferences, executive meetings, public opinion research, retail sales, and as campaigns.