Effective writing : Learning from advertising language
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Some of the language techniques used by advertisers to attract attention, create sales interest, communicate with connotations, and reason effectively. Applies techniques to writing essays, invitations, and answering help wanted ads. Examines actual advertisements., Shows some of the language techniques that advertisers use to increase their effectiveness, such as using words with multiple meanings and then abruptly using words with single meanings. Discusses how these techniques can be applied to students' writings. Concludes with discussion of ideas to be included in a job application letter.
Copyright
Registered 18Mar71 · MP21801 (Jul-Dec 1971) Copyright holder: Coronet Instructional Films, a division of Esquire, Inc
Complete catalog record
, Shows some of the language techniques that advertisers use to increase their effectiveness, such as using words with multiple meanings and then abruptly using words with single meanings. Discusses how these techniques can be applied to students' writings. Concludes with discussion of ideas to be included in a job application letter., Some of the language techniques used by advertisers to attract attention, create sales interest, communicate with connotations, and reason effectively. Applies techniques to writing essays, invitations, and answering help wanted ads. Examines actual advertisements.NOTE: Two (or more) records have been merged together to create this data.
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Sources
- 16mm Filmography (legacy record) — title, year, creator, length, format, color, sound, description, catalog record
- U.S. Copyright Office, Catalog of Copyright Entries (renewals, 1970–1978) — copyright
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