EFFECTIVE SALESMANSHIP (5 films)

Duration: 16 min

Year Published: 1959

Creator: Teleclinics, Inc.

Format: 16mm

Color: B&W

Sound: Sound

Description: Kinescopes. Titles are: 1. HOW TO KEEP YOUR CUSTOMERS YOURS. Illustrates techniques in the performance of the over-all sales job, concentrating on how to insure customer loyalty under any and all strains of trouble or pressure from competition. 2. HOW TO HANDLE PRICE RESISTANCE. Shows how to master certain techniques helpful in justifying price. Tells how to cultivate the attitude of never being ashamed of how much a product costs...but be proud of what it is worth. 3. HOW TO PLUG TIME LEAKS. Describes how to increase sales productivity by simply having the salesman use his working time to best advantage. Through self-search and analysis he can eliminate many wasteful practices, developing instead those procedures which can save his time for selling. 4. HOW TO PACKAGE YOUR PERSONALITY FOR GREATER PULL. Shows those personality techniques which appeal to buyers and bring in more sales. Tells how to make sure that the content of every sales talk is always solid with product knowledge and packed tight with buyer benefits. 5. HOW TO HELP YOUR CUSTOMER OVERCOME DECISION FEAR. Shows three basic techniques: (1) Giving reassurance to the customer through the salesman's own belief in his product. (2) Making all of the buying benefits 'add up' to the customer's advantage. (3) Showing how these buying benefits should mean buying now.

Complete Record: Source: ICRCorp Interest level: sh-c-ad Guide: Guide Price: ea $135, rent ea $27.50 Format: sd b&w

Metadata Source:Educational film guide. Supplements (1959-62)