Effective Persuasion

Series: Oral Communications Series

Duration: 11

Genre: Educational

Year Published: 1968

Creator: CRM/McGraw-Hill Films

Format: 16mm

Color: Color

Sound: sound

Description: Uses excerpts from the speeches of Winston Churchill, John F. Kennedy, Adlai Stevenson, and Martin Luther King to illustrate the devices of effective persuasion. Demonstrates the need for clear and direct speech, a message and manner tailored to the audience, and an appeal to basic emotions of pride and dignity. Presents the persuasive techniques of political rallies, campaign posters, and advertisements.

Complete Record: Uses excerpts from the speeches of Winston Churchill, John F. Kennedy, Adlai Stevenson, and Martin Luther King to illustrate the devices of effective persuasion. Demonstrates the need for clear and direct speech, a message and manner tailored to the audience, and an appeal to basic emotions of pride and dignity. Presents the persuasive techniques of political rallies, campaign posters, and advertisements., NOTE: Two (or more) records have been merged together to create this data.