Distributing America's Goods

Duration: 11

Creator: Columbia Pictures

Format: 16mm

Color: B&W

Description: Based on a comprehensive study by the Twentieth Century Fund. Shows by animated drawings and direct photography why it costs as much as it does to distribute America's goods. Sequences explain the distribution costs of the producer, wholesaler, retailer, and transportation. Shows how fifty-nine cents out of each purchase dollar goes to pay for the distribution of the article. A final sequence indicates ways in which distributors and consumers can cooperate to reduce distribution costs.


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Indiana University Library Moving Image Archive


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