Diet Rite Cola "Hava"

Year Published: 1976

Creator: RC Cola

Description: An advertisement for Diet Rite Cola in which an offscreen narrator warns that, when it comes to weight watching, "too much of a good thing" can be a problem over shots of plates loaded with high-calorie foods. The soundtrack repeats "no, no, no" over the shots of unhealthy food, set to the tune of "Hava Nagila." The narrator recommends one-calorie Diet Rite as a woman sips a can of the product and holds it to the camera, and the song switches to exclamations of "yes, yes, yes." One of the winners of the 1976 Clio Awards.

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Indiana University Library Moving Image Archive

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