Crum and Forster Insurance, 1970s

Year Published: 1970s

Creator: Crum and Forster D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer It takes a lot more than talent 0:03 to light up Broadway with a show like Dancing. 0:04 It takes insurance. 0:07 ♪ Oh I've got a Yankee Doodle sweetheart ♪ 0:09 Announcer Without insurance protection for the theater, 0:12 actors and audience, 0:15 no theater owner could risk booking a show, 0:16 and there'd be a lot less glitter on the great white way. 0:19 We're Crum and Forster. 0:23 Working with more than 9,000 independent agents and brokers, 0:24 helping ensure the American way of life. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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