Competition as an element in comparative marketing
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✎ Suggest a correctionPresented on the occasion of the AMA’s 50th Anniversary Symposium, Washington, 1965;”SUMMARY: Stanley Hollander interviews Reavis Cox about the study of comparative marketing, the role of competition, the differences in selling methods and the social envi
Sources
- 16mm Filmography (legacy record) — title, description, catalog record
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