CommercialsColgate, AJAX

Year Published: 1960

Complete Record: 1. Color shift Film stock: Eastman Safety A shot of AJAX washing powder. Wide shot of children running in the garden. Medium shot of a woman hanging laundry to dry. 2. Color shift Film stock: Not determined Close up of a man’s angry face. A shot of a woman holding ‘Palmolive Gold Hexachlorophene Deodorant Soap’. Medium shots of the man washing himself in the shower. A shot of the couple hugging each other after shower. The same commercial is repeated twice. 3. Color shift Film stock: Eastman Safety Shots of two woman in the kitchen. One of the woman tells the other to not do the washing and pushes her out of the kitchen. Shots of the woman using ‘AJAX Double Bleach Cleanser’. The same commercial is repeated again. 4. Good color Film stock: Not determined A shot of a woman putting shopping bags in the trunk of a car which has Californian registration plate. Shots of the MGB GT sports car driving along the town. Various shots of a family getting in the car. Tracking shot of the MGB GT sports car on the freeway. 5. Color shift Film stock: Not determined Close up of a girl in her mother’s arms. Medium shot of the girl kissing good night to people in the room. ‘new improved fortified’ appears on the screen. Close up of the Colgate toothpaste. 6. Color shift Film stock: Eastman Safety A woman called ‘Mrs. L. Henderson’ in Wilmette, Illinois is shopping in the supermarket. Close up of three blocks of meat in plastic wrap, foil and Baggies. Shot of the meat three days later. A man in suit introduces the Baggies Plastic Bags. ‘America’s Best Selling Plastic Bags’ appears on the screen. 7. Color shift Film stock: Eastman Safety Medium shot of the horse racing starting gate. Race horses and a man come out of the gate. Medium shot of the man shaving on the race course. Shots of the horses running. A shot of the ‘Palmolive Rapid Shave’. 8. Color shift Film stock: Not Determined A shot of an old woman standing in front of the house. Close up of a woman’s face. Medium shot of a man and a boy taking go-cart outside the house Shots of the woman doing laundry with ‘AJAX Laundry Detergent’. A shot of the man and the boys getting covered in mud and getting dirty. 9. Color shift Film stock: Eastman Safety A medium shot of a reporter in the crowd. Close up of a man sleeping. A woman gives him ‘Palmolive Raid Shave’. Shots of the man shaving. 10. Color shift Film stock: Eastman Safety Shots of a woman drinking a cup of coffee in the kitchen. A close up of ‘AJAX Double Bleach Cleanser’. 11. Color shift Film stock: Eastman Safety Shots of ‘Handi Cloth’. Close up of the fabric. Close up of people cleaning various places at home, car and a baby with Handi Wipe. ‘Clothability’ appears on the screen. 12. Color shift Film stock: Not determined Close up of a man’s angry face. A shot of a woman holding ‘Palmolive Gold Hexachlorophene Deodorant Soap’. Medium shots of the man washing himself in the shower. A shot of the couple hugging each other after shower. The same commercial is repeated twice. 13. Color shift Film stock: Not determined Close up of a girl in her mother’s arms. Medium shot of the girl kissing good night to people in the room. ‘new improved fortified’ appears on the screen. Close up of the Colgate toothpaste. 14. Color shift Film stock: Eastman Safety Shots of a woman drinking a cup of coffee in the kitchen. A close up of ‘AJAX Double Bleach Cleanser’. 15. Color shift Film stock: Not determined Close up of a man’s angry face. A shot of a woman holding ‘Palmolive Gold Hexachlorophene Deodorant Soap’. Medium shots of the man washing himself in the shower. A shot of the couple hugging each other after shower. The same commercial is repeated twice. 16. Color shift Film stock: Eastman Safety A shot of a woman at home showing her washing to the camera. A girl comes in too. ‘Stronger whites stronger colors’ appears on the screen. 17. Color shift Film stock: Eastman Safety Shots of a bull fight. Close up of a woman introducing ‘Moment of Truth after shave’ by Colgate. 18. Color shift Film stock:Eastman Safety A shot of ‘AJAX 2’. Shots of a woman putting laundry outside. 19. Color shift Film stock: Eastman Safety Shots of people in a classroom. ‘Extra Brite’ tooth brush appears on the screen. Shots of a woman looking at a man and throwing kiss at him. Voice over of a man; ‘After Ultra Brite, everything else is just tooth brush’. 20. Color shift Film stock: Shots of a bull fight. Close up of a woman introducing ‘Moment of Truth after shave’ by Colgate.