Commercials (1960’s)Toni hair products, Scotch Tape, Sheaffer, Beech-Nut. BIC, USS)

Duration: 1600

Year Published: 1964

Complete Record: Close up of a woman’s face. Close up of a woman’s finger holding the ‘Dippity-do setting gel’. ‘For setting your hair’ appears on the screen. Close up of a woman smiling holding five sets of hair rollers in her fingers. Close up of a woman putting the hair setting gel on her hair and curling her hair with the rollers. Close up of the woman smiling with her hair finished curling. Close up of the woman and the ‘Dippity-do setting gel’ held by her face. Medium shot of a man in suit on a stage introducing the Scotch Tape. The box next to him has ‘Paper Mate Free Offer. 39 Rolls of Scotch Magic Mending Tape’ written on it. Voice of the crowd cheering and booing in the background. Close up of a woman’s hand shaking a white can of hair spray. Close up of a woman with her hair set then she dives into the water and her hair gets messy. ‘The waterfree hairspray’ appears on the screen. Close up of a woman spraying he hair and smiling at the looks of it. ‘Adorn self-styling hair spray by Toni’ appears on the screen. Close up of a woman wearing theater costumes and make-up shaking her head sadly. Close up of a woman and ‘Body’ appears next to her. Close up of a woman crying wearing old French style dress that looks like ones from the Renaissance . Close up of a woman and ‘Body’ appears next to her. Close up of a woman with a messy afro hair. Close up of a woman and ‘Body’ appears next to her and ‘BOBBI’ appears from the letter. the Bobbi Roller Perm appears spinning around from the screen. Close up of a woman curling her hair with the rollers. Close up of the woman spinning with her hair curled. Close up of the woman holding the product. Voice over of the man ‘ New Bobbi Roller Perm. Have one!’ Tracking shot towards a white door which says ‘Arlene Dahl Hollywood Beauty Consultant’ on it. The door opens and a woman well dressed in suit appears and introduces ‘Casual permanent hair color’ by Toni which is a new home hair coloring. Close up shots of a woman dying her hair herself. Close up of a woman recommending the product. Close up of the product and ‘shampoo easy’ appears on the screen. Various shots of women’s hair style appears as collages. Voice over of the man telling the difference between ‘straight looking hairstyle’ and ‘straight hair’ and introduces ‘Smooth ‘n sleek’, the uncurly permanent by Toni. Various shots of women’s hair style appears as collages. Voice over of the man telling the difference between ‘straight looking hairstyle’ and ‘straight hair style’ and introduces ‘Smooth ‘n sleek’, the uncurly permanent by Toni. Close up of a woman wearing pajama brushing her hair. Close up of the ‘Adorn brushing creme’ on a hair brush. Close up of the woman putting the brushing creme on her hair brush and brushing her hair with it. Close up of the woman blowing candle out. Close up of the product. Close up of a baby being picked up from her cradle by the mother. Close up of the baby eating ‘Beech-Nut Oatmeal’. Close up of variety of baby food. Close up of the baby smiling and licking the plate. Close up of the baby and the mother kissing. ‘Beech-Nut Caters to your baby’s taste’ appears on the screen. Close up of a baby taking her first few steps. Close up of her mother kissing the baby on her cheek. Close up of the baby drinking from her baby bottle. Close up of ‘Beech-Nut Orange Juice’. Close up of various Beech-Nut product (cereal, junior food and baby food) Close up of the baby smiling and her mother kissing her on the cheek. ‘Beech-Nut Caters to your baby’s taste’ appears on the screen. Close up of a woman introducing Toni’s new Casual permanent hair color. Close up of a woman coloring her hair. Close up of the woman showing inside of the package. ‘15 beautiful shades’ appears on the screen. Close up of a woman wearing pajama brushing her hair. Close up of the ‘Adorn brushing creme’ on a hair brush. Close up of the woman putting the brushing creme on her hair brush and brushing her hair with it. Close up of the woman blowing a candle out. Close up of the product. Tracking shot of a man walking down the red carpet wearing western clothes with people stretching out their hands for his autographs. A girl wearing a round pair of glasses ask his autograph. He signs it and puts back his pen on his pocket. Medium shot of the girl getting angry, stepping on his toes and the man goes on his knee looking shocked. Close up of the man and the girl on the same level. Close up of the pen. ‘Sheaffer Ballpoints from $1.00’ appears on the screen. Tracking shot towards a door which says ‘Arlene Dahl Hollywood Beauty Consultant’ on it. The door opens and a woman well dressed in suit appears and introduces ‘Casual permanent hair color’ by Toni which is a new home hair coloring. Close up shots of a woman dying her hair herself. Close up of a woman recommending the product. Close up of the product and ‘shampoo easy’ appears on the screen. Close up of a woman wearing pajama brushing her hair. Close up of the ‘Adorn brushing creme’ on a hair brush. Close up of the woman putting the brushing creme on her hair brush and brushing her hair with it. Close up of the woman blowing a candle out. Close up of the product. Tracking shot towards a door which says ‘Arlene Dahl Hollywood Beauty Consultant’ on it. The door opens and a woman well dressed in suit appears and introduces ‘Casual permanent hair color’ by Toni which is a new home hair coloring. Close up shots of a woman dying her hair herself. Close up of a woman recommending the product. Close up of the product and ‘shampoo easy’ appears on the screen. Close up of a woman wearing pajama brushing her hair. Close up of the ‘Adorn brushing creme’ on a hair brush. Close up of the woman putting the brushing creme on her hair brush and brushing her hair with it. Close up of the woman blowing candle out. Close up of the product. Close up of a woman’s hand shaking a white can of hair spray. Close up of a woman with her hair set then she dives into the water and her hair gets messy. ‘The waterfree hairspray’ appears on the screen. Close up of a woman spraying he hair and smiling at the finish of it. ‘Adorn self-styling hair spray by Toni’ appears on the screen. Medium shot of a business man with long beard continuing to sleep even when the leaves fall, snows and rains. ‘Century Vanaplus $5. Other Vanaplus Shirts from $4’ appears across the screen. ‘Van Heusen’ appears on the screen. Various shots of men wearing shirts. ‘Van Heusen’ appears on the screen. Close up of a boy playing with a giant bug toy that has snapping jaws. Close up shots of toy helicopter and tanks. ‘Remco’ appears on the screen. A DOG food package appears on the screen which has ‘New! Does for DOGs- what vitamins do for people! 30 pre-measured servings. Gaines Vigor-Mins. Vitamins and mineral food supplement for DOGs’ written on it. Various wide shot of a Shetland SheepDOG running in a park. Close up of a woman’s hand taking out the from the package. Close up of the DOG eating. A shot of the product. Slow motion of the DOG jumping over a hedge. Aerial view of a park and a mother pushing a buggy. Close up of an Asian toddler, an African baby sleeping and a Western baby on his buggy. Close up of a mother giving her baby some baby food. A close up of Beech-Nut Apple Sauce. Close up of a baby smiling as he eats the apple sauce. Close up of variety of Beech-Nut products. Close up of a mother kissing her baby on his cheek. ‘Beech-Nut caters your baby’s taste’ appears on the screen. Various shots of children playing with the Thimble City, a miniature model city in which they can make cars and people move by magnets. ‘Remco’ appears on the screen. ‘Small’, ’tiny’, ’bitty’ appears one after another. Close up of a small comb. ‘wee’ appears on the screen. Close up of the comb. ‘Bikini comb’ appears on the screen. Close up of a woman’s hand putting rings on the comb. ‘Bikini comb’ appears on the screen again. ‘free!’, ‘yessiree!’ appears on the screen. The Adorn self-styling hair spray and the free comb which comes with the spray appears on the screen. Close up of a woman styling her hair using the comb and the spray. Close up of the woman smiling. Close up of the products. Close up of a woman’s face. Close up of a woman’s finger holding the ‘Dippity-do setting gel’. ‘For setting your hair’ appears on the screen. Close up of a woman smiling holding five sets of hair rollers. Close up of a woman putting the hair setting gel on her hair and curling her hair with the rollers. Close up of the woman smiling with her hair finished curling. Close up of the woman and the ‘Dippity-do setting gel’. Wide shot of a military ship. Close up of sailors looking through binoculars. ‘What gives Tareyton the taste worth fighting for’ appears on the screen with the actual product. Close up of the cigarettes and ‘why do you notice so many more Unswitchables’ appears on the screen. Close up of the inside of the cigarette and ‘white, charcoal, they improve the flavor’, ‘deliver the taste’ appears on the screen. Close up of the box of cigarettes and ‘makes Tareyton smokers so loyal’ appears on the screen. Medium shots of men on the boat smoking. Medium shots of men listening to the radio and turning around to the camera to reveal his black eye. Close up of the product and ‘The American Tobacco-Company’ appears on the screen. Medium shot of a woman in Victorian dress sitting very still. Close up of a man drawing her portrait. Close up of the woman turning around to the camera to reveal her black eye. ‘What gives Tareyton the taste worth fighting for’ appears on the screen with the actual product. Close up of the cigarettes and ‘ why do you notice so many more Unswitchables’ appears on the screen. Close up of the inside of the cigarette and ‘white, charcoal, they improve the flavor’, ‘deliver the taste’ appears on the screen. Close up of the box of cigarettes and ‘makes Tareyton smokers so loyal’ appears on the screen. Medium shot of the man drawing a self portrait with a black eye. He looks into the mirror to reveal his black eye. Close up of the product and ‘The American Tobacco-Company’ appears on the screen. Wide shot of a woman ice skating and presenting Bic ball point pen. ‘Writes the first time- every time!’ appears on the screen. The woman puts the pen on her ice skating shoe and begin skating performing jumps and spins. Medium shot of the woman putting the pen by the fire and writing ‘BIC’ on a piece of paper. ‘Won’t clog, won’t skip, won’t smear.’ ‘ Medium Point’ and ‘Fine Point’ appear on the screen. Medium shots of two woman arranging flowers. Close up of the ‘Vel for dishes’. ‘Feel rose petal softness for hands’ appears on the screen. One woman rubs butter on a pan and puts it in bubbly water with a rose. Medium shot of a cleaned pan and rose without any damage. Close up of the product, woman’s hand and a rose. Closer of a boy looking at a glass with soda being poured into. Medium shot of the boy drinking the soda and licking his lips. Medium shots of children making their own sodas with Kenner’s Whiz Fizz Soda Fountain. Close up of soda with ice cream on top. Medium shot of a boy holding the ‘Whiz Fizz Soda Mix refill’. ‘It’s Kenner’s. It’s Fun!’ appears on the screen. Various shots of people at a buffet style party. Medium shot of a man in suit talking to the camera. Close up of two sandwiches, one freshly made on the day, the other 24 hours old. Close up of ‘Glad Bags’. Medium shots of the man interviewing people eating the sandwiches and they all answer that the two sandwiches taste the same. Close up of a man putting sandwiches inside the Glad Bag. ‘Fold-Lock top’ and ‘Locks in freshness and flavor’ appear on the screen. Close up of a man’s hand holding the ‘75 Glad bags sandwich size’. ‘Union Carbide’ appears on the screen. Close up of a woman introducing Toni’s new Casual permanent hair color. Close up of a woman coloring her hair. Close up of the woman showing inside of the product. ‘15 beautiful shades’ appears on the screen. Close up of a woman wearing pajama brushing her hair. Close up of the ‘Adorn brushing creme’ on a hair brush. Close up of the woman putting the brushing creme on her hair brush and brushing her hair with it. Close up of the woman blowing candle out. Close up of the product. Close up of a woman’s hand shaking a white can of hair spray. Close up of a woman with her hair set and dives into the water and her hair gets messy. ‘The waterfree hairspray’ appears on the screen. Close up of a woman spraying he hair and smiling at the finish of it. ‘Adorn self-styling hair spray by Toni’ appears on the screen. Tracking shot towards a door which says ‘Arlene Dahl Hollywood Beauty Consultant’ on it. The door opens and a woman well dressed in suit talking on the telephone appears and introduces ‘deep magic dry skin conditioner’ by Toni. Close up shots of a woman’s hand applying the product on her palm. ‘non-greasy’ appears on the screen. Close up of a woman’s face. Close up of a woman’s finger holding the ‘Dippity-do setting gel’. ‘For setting your hair’ appears on the screen. Close up of a woman smiling holding five sets of hair rollers. Close up of a woman putting the hair setting gel on her hair and curling her hair with the rollers. Close up of the woman smiling with her hair finished curling. Close up of the woman and the ‘Dippity-do setting gel’. Close up of the ‘Tang Instant Breakfast Drink’. Medium shot of three glasses, Tang and two fruits. ‘More Vitamin C’, ‘More Convenient’ appears on the screen. Close up of a spoon taking out Tang powder and mixing it with water. ‘More Economical’ appears on the screen. ‘USS innovation’ appears on the screen. Wide shot of a long suspension bridge. Close up of the bridge; wires, cables and metals. Image of the construction sites. Wide shot of the cars driving on the bridge. Tracking shot of the bridge with the sun setting in the background. ‘USS United States Steels. Where the big idea is. Innovation’ appears on the screen. USS innovation’ appears on the screen. Wide shot of a deserted land. Close up of a man opening up a small gate which dam the water. Close up of the water running down the dry land soil. Medium shot of a man doing check ups on the dam. Tracking shot of farm land. ‘USS United States Steels. Where the big idea is. Innovation’ appears on the screen.