Commercials (1960’s) Colgate, Swerl, Handi Wipe, AJAX, Endust

Complete Record: Close up of a housewife named ‘Mrs. Norma Claar’ from Kansas City, Missouri. The man introduces the ‘Cold Power Laundry Detergent’ and ‘Gets out the worst kind of dirt’ appears on the screen. Close up of the woman taking out a pair of jeans and a white shirt out of the washing machine, Medium shot of the man speaking to the camera with the woman ironing in the background. Close up of the ‘Cold Power Laundry Detergent’ and ‘Gets out the worst kind of dirt’ appears on the screen. Close up of the ‘Swerl’, liquid scouring cleanser. Close up of the woman washing the sink. Medium shot of a woman washing the bathtub. Close up of a woman wearing a pair of round glasses holding the bottle of Swerl. ‘Swerl does more than leading powders do {and does it nicer too}’ appears on the screen. A shot of the product. Voice over of a man ‘Swerl, from Colgate-Palmolive’. Close up of a woman walking at a party. tracking shot of the people looking at her. Voice over of a man;’ Survival of the prettiest’. Close up of the woman spraying ‘survival size Respond’ hair spray. Medium shot of a woman in a night dress looking annoyed when she is talked to by a man. medium shot of a man wearing bow ties walking down the stairs. Medium shot of one of the man introducing ‘Colgate-100’ mouth wash. The next night the woman looks happy to be singing with the men. Close up of the product overlaps the image of the woman singing and ‘tastes stronger, work stronger’ appears on the screen. Medium shot of a woman taking things out of the shopping bag in the kitchen. ‘The Palmolive Test’ and two soaps under two taps appear on the screen. Close up to show a soap (not Palmolive brand) being soaked into and having a hole in the middle. ‘Rich Lanolin Formula. green Palmolive mild and gentle’ appears on the screen. Close up of head lamps, body and doors of a Volkswagen car. Medium shot of a Volkswagen car. Medium shot of a boy picking up a shell at the bottom of the sea. Wide shot of children in the sea. Medium shot of two girls dancing Hula and a man playing Ukulele. Close up of ‘C and H sugar’. Close up of the boy blowing into the shell. Close up of the girl smiling and medium shot of her snatching a drum stick from the boy and throwing into the sea. Medium shot of the boy coming out of the sea with the drum stick. Close up of a boy blowing a shell. Close up of a red Hibiscus on a girl’s hair. Various shots of the girls dancing Hula, the boy blowing into the shell and the man playing Ukulele. Medium shot of the man falling into the sea. Wide shot of a big splash and the children laughing. Medium shot of the Hawaiian girl stirring ‘C and H frosting sugar’. Pan shot of a big bus with ‘Continental Trailways’ written on its body. Medium shot of the bus heading towards the city. The sun is setting in the background. ‘Continental Railways Bus’ appears on the screen. Close up of the man stamping tickets. Close up of a business man smiling. Close up of baggage stacked on top of each other. Shots of a man loading luggage into the bus. Shots of a girl letting go of her rd balloon and the bus driver catching it. Medium shot of the bus driver letting the children to board the bus. Medium shot of a girl and a mother with a doll. Medium shot of the car mirror reflecting the driver, the girl and the mother. Close up of a business man with his son. Tracking shots of the bus driving in the mountains. Medium shot of a mop with a face. The mop turns around and a woman’s hand sprays the mop. The mop’s face changes to more stylish face. Close up of the mop cleaning various places around the house. Close up of ‘Endust’ spray. Close up of a hand taking out penny coins out of a pot. Close up of the hand putting the coins into the ‘Twinkle Copper Cleaner’. Close up of half of the coin being cleaned. Close up of a hand cleaning a pan with the copper cleaner. Medium shot of the product. Medium shot of a man and four children having a picnic by a beach in Hawaii. Close up of the man putting ‘C and H brown sugar’ on to the pineapple. Medium shot of a girl dancing Hula. Medium shot of a Hawaiian girl sitting on a boat holding the ‘C and H brown sugar’. Close up of a housewife named ‘Mrs. Norma Claar’ from Kansas City, Missouri. The man introduces the ‘Cold Power Laundry Detergent’ and ‘Gets out the worst kind of dirt’ appears on the screen. Close up of the woman taking out a pair of jeans and a white shirt out of the washing machine, Medium shot of the man speaking to the camera with the woman ironing in the background. Close up of the ‘Cold Power Laundry Detergent’ and ‘Gets out the worst kind of dirt’ appears on the screen. Close up of the ‘Handi Wipes’ cleaning cloth. Close up to the fabric and ‘clothability’ appears on the screen. Close up of a woman’s hand cleaning the table and around kitchen range with the product and ‘thirstier’ appears on the screen. Close up of the product being washed under the tap and ‘rinses out cleaner’ appears on the screen. Close up of the cleaning cloth wiping out ‘won’t lint’ written on the window. Close up of the cleaning cloth wiping out ‘tough’ written on a car. Close up of mother wiping her baby in the bath with the product and ‘soft’ appears on the screen. Medium shot of two women in the kitchen. One woman tells the other that she will do the washing and she pushes her put of the kitchen. The woman takes out AJAX and sprays some powder in the drain pipe and rubs with a sponge. Close up of the product. Close up of a hand cutting a lime on a cutting board. Close up of a man wearing a tie and a shirt smelling the lime and close up f him squeezing lime into a glass of ice water. Close up of the man laughing and putting lime scented shaving cream on his face. Close up of three Rapid-Shave bottles. Close up of a woman walking at a party. tracking shot of the people looking at her. Voice over of a man;’ Survival of the prettiest’. Close up of the woman spraying ‘survival size Respond’ hair spray. Voice over of the man; ‘Survive in the jungle, with Survive’. Medium shot of a woman running up to another woman at the front of a supermarket. Close up of her holding one of her heavy shopping bags. Shots of the woman introducing ‘Action Chlorine bleach’ and putting one of the packets inside the washing machine. Medium shot of the woman touching white towels. Medium shot of a hand appearing from a box holding the product. Voice over of a man; ‘Giant whitening power’. Medium shot of a woman talking to the camera. ‘The Palmolive Test’ and two soaps under two taps appear on the screen. Close up to show a soap (not Palmolive brand) being soaked into and having a hole in the middle. ‘Rich Lanolin Formula. green Palmolive mild and gentle’ appears on the screen. Medium shot of a woman named ‘Mrs. L. Henderson, Wilmette, Ill.’ in a supermarket holding a block of meat in her hand. Close up of three meat each wrapped in plastic wrap, foil and Baggies. Medium shot of her taking the meat out of the fridge three days after. Medium shot of the woman surprised at the fresh color of the meat. Medium shot of the man introducing Baggies. ‘America’s Best Selling Plastic Bags’ appears on the screen. Medium shot of a group of children at a table, one of them are yawning. Close up of a child talking. Medium shot of two men playing chess game. Close up of a man saying ‘check’. Medium shot of a family in the kitchen and the mother is holding ‘Colgate’. ‘new, improved, fortified’ appears on the screen one by one. Close up of a girl brushing her teeth. Close up of several research results. Close up of ‘Journal for Dentistry for Children’. Close up of Colgate and ‘Colgate...unsurpassed in reducing new cavities’ appears on the screen. Medium shot of the family sitting on the sofa and the father reading the newspaper. Close up of the ‘Colgate 100’ and ‘tastes stronger, works longer’ appears on the screen. Pan shot of a woman walking through the plane. Medium shot of the man in suit smiling to the woman sitting next to him in the plane. Close up of the woman smiling and blowing a kiss at the man. Red lip marks appear on man’s cheek. ‘Colgate ultra brite’ and ‘new toothbrush!’ appears on the screen. Close up of the woman smiling and close up of her mouth smiling. Medium shot of the woman blowing kiss on the man and the marks appear on his cheek again. Voice over ‘After Ultra Brite everything else is just toothpaste’. Medium shot of a woman in the kitchen with laundry. Close up of ‘AJAX 2’. She introduces how ‘AJAX’ works. Close up of a girl standing next to her wearing a dress. ‘Stronger whites, stronger colors’ appears on the screen. Medium shot of three sailors on Harbor Patrol boat and spotting a tornado. Shots of the sailors rushing towards the white tornado. Medium shot of a woman holding ‘AJAX liquid’. Close up of two sailors smelling the liquid. Shot of a mop cleaning the floor. ‘AJAX has ammonia’ appears on the screen, Voice over of the sailor; ‘AJAX cleans like a white tornado’. Close up of a toddler with dirty clothes. Shots of ‘Mrs. Dianne Crone’ from Minneapolis, Minnesota getting interviewed by a man in suit. Shots of her carrying laundry to the washing machine. Medium shot of the man introducing ‘Cold Power Laundry Detergent’ and ‘Gets out the worst kind of dirt’ appears on the screen. Close up of the clean baby’s clothes she washed with the ‘Cold Power’. ‘The Colgate Palmolive Product’ appears on the bottom of the screen. Close up of the water running down an overflow. ‘Swerl’ spins around and appears on the screen. Close up of the ‘Swerl’, liquid scouring cleanser. Close up of the woman washing the sink. Medium shot of a woman washing the bathtub. Close up of a woman wearing a pair of round glasses holding the bottle of Swerl. ‘Swerl does more than leading powders do {and does it nicer too}’ appears on the screen. A shot of the product. Voice over of a man ‘Swerl, from Colgate-Palmolive’. Close up of a toddler with dirty clothes. Shots of ‘Mrs. Dianne Crone’ from Minneapolis, Minnesota getting interviewed by a man in suit. Shots of her carrying laundry to the washing machine. Medium shot of the man introducing ‘Cold Power Laundry Detergent’ and ‘Gets out the worst kind of dirt’ appears on the screen. Close up of the clean baby’s clothes she washed with the ‘Cold Power’. ‘The Colgate Palmolive Product’ appears on the bottom of the screen.