Commercials (1960’s, 1970’s) Coke, Fresca, Old Gold, Cracker Jacks, toys

Duration: 1600

Year Published: 19601970

Complete Record: 1. Color Color shift Film stock: Eastman Safety Medium shot of an athlete performing pole vault, Close up of Coke bottle. ‘Things go better with coke’ appears on the screen. 2. Color Color shift Film stock: Eastman Safety Medium shot of an athlete performing pole vault, His footsteps can be heard. The voice over of a man ‘Up and over’ and shots of the athlete going over the bar from different angles. Close up of a Coke bottle. ‘Things go better with coke’ appears on the screen. 3. Color Color shift Film stock: Eastman Safety Medium shot of people gathering around a cage from a point of view of an animal in a zoo. ‘Things go better with Coke’ appears on the screen. 4. Color Color shift Film stock: Eastman Safety Medium shot of an old couple holding Coke bottles. Medium shots of people starting to gather around a cage holding Coke bottles each and toast. The commercial is shot from a point of view of an animal in a cage in a zoo. ‘Things go better with Coke’ appears on the screen. 5. Color Color shift Film stock: Eastman Safety Medium shot of an old couple approaching a cage. The man is holding a camera in his hand. Medium shots of people starting to gather around a cage holding Coke bottles each hand toast. The commercial is shot from a point of view of an animal in a zoo . ‘Things go better with Coke’ appears on the screen. 6. Color Color shift Film stock: Eastman Safety Wide shot of a couple drinking Coke while riding horses along the beach. Wide shot of a couple having a picnic and drinking Coke. The man is lying on the girl’s lap. Wide shot of a couple in swim suit and T-shirt walking along the beach drinking bottles of Coke. Wide shot of a bride throwing her bouquets and the groom rushes her in to the open top car. The newly wed wave hand behind. 7. Color Color shift Film stock: Eastman Safety Wide shot of a couple drinking Coke while riding horses along the beach. Wide shot of a couple having a picnic and drinking Coke. The man is lying on the girl’s lap. Wide shot of a couple on a lift by the beach. A shot of a man comes to a girl sitting on a fence after he did some jogging. The girl hands him over a Coke bottle. Wide shot of a couple in swim suit and T-shirt walking along the beach drinking bottles of Coke. Medium shot of a couple on an open top car at night. Neon lights flash around them. Medium shot of a couple holding text books walking in a school campus. The man drinks a bottle of Coke. Bird’s eye view of a couple walking on the pier. Wide shot of a bride throwing her bouquets and the groom rushes her in to the open top car. The newly wed wave hand behind. 8. Color Color shift Film stock: Eastman Safety Wide shot of a couple drinking Coke while riding horses along the beach. 9. Color Color shift Film stock: Eastman Safety Wide shot of a couple drinking Coke while riding horses along the beach. Wide shot of a couple in swim suit and T-shirt walking along the beach drinking bottles of Coke. Wide shot of a couple on a lift by the beach. Medium shot of a couple on an open top car at night. Neon lights flash around them. Wide shot of a bride throwing her bouquets and the groom rushes her in to the open top car. The newly wed wave hand behind. 10. Black and white Film stock: Eastman Safety A cartoon character of a fat, short man with glasses and a tall skinny man walking across the screen. ‘Things go better with Coke’ appears on the screen. The men walk past a telephone and the taller man points at a giant bottle of Coke. They then walk past a hamburger and another bottle of Coke. ‘Things go better with Coke’ appears again. A medium shot of the men walking past a can of Coke being poured in to a glass. ‘Things go better with Coke’ appears again and again as the short man says those words. 11. Color Color shift Film stock: Eastman Safety Aerial shot of a ship in the sea. Medium shot of a young man drinking a bottle of Coke. Shots of people painting, playing guitar and drinking Fresca. It is snowing on the yacht. A young woman invites a sailor to drink the Coke and it starts to snow on top of him too. Various shots of passengers and the crew drinking Fresca. Wide shot of the ship. Medium shot of a man looking through binoculars and having his feet dangling from the ship. A close up of a young woman looking bored. A young man hands her a drink and it starts snowing around her. Wide shot of the ship and snow around it. The same commercial is repeated again. 12. Color Color shift Film stock: Eastman Safety Medium shot of a man cleaning the window from the outside. He looks in an office and it is snowing in the office. The man slips inside from the window. Shots of business women handing him Fresca bottle. Close up of the man pouring in Fresca in a plastic cup. Medium shot of a young man turning on the juke box and starts dancing with a girl. Medium shot of a couple at the corner of the room studying. They join the other and drink Fresca. it begins to snow around them too. Close up of women pushing supermarket carts full of Fresca bottles. ‘Win a blizzard of cold cash!’ appears on the screen. Shots of people catching cash that rain on them. 13. Black and white Film stock: Eastman Safety Close up of herd of mooing cows. Bird’s eye view shot of crowds of people commuting. Close up of people and cows’ feet Aerial shot of the cows crammed inside a cage. Medium shot of people crammed inside an elevator. Wide shot of a man walking in the peaceful countryside alone. Close up of him taking out ‘Old Gold’ tobacco from his pocket. Close up of the man smoking. The same commercial is repeated again. 14. Black and white Film stock: Eastman Safety Wide shot of cars driving on the street. Close up of car lights and a car bumping on another car. Aerial shots of cars on the street and one car making a turn at a corner and starting to drive on the street where there is no other car around. The voice over of a man ; ‘So, it takes some independent action’. Close up of a man smoking and the countryside road overlaps. Close up of ‘Old Gold Filters’ tobacco. 15. Color Colors shift Film stock: Eastman Safety Wide shot of a curve in a country road. A huge poster with a big hot DOG drawn on it by a man appears next to the road. Pan shot of an amusement park and a man wiping the ice cream shaped decoration. Wide shot of a rocky beach. Mediums hot of a man at the food stand. Shots of a yacht harbor. A shot of a truck which has ‘Amalgamated Horse Radish’ written on it appears. A shot of a grizzly bear in a redwood forest holding a trash can. Pan shot of a street and a medium shot of two cooks. A shot of ‘Alka-Seltzer’ packets. The suitcase shuts. 16. Black and white Film stock: Fujifilm Safety Shots of a man wearing a pair of sunglasses smoking at a banquet table. Women around him tries to get hold of the cigarette box but he puts it away in his jacket pocket. ‘Silva Thins’ regular and menthol packets appear on the screen. 17. Black and white Film stock: Fujifilm Safety Shots of a man wearing a pair of sunglasses smoking on the train cabin. A woman in front of him tries to get hold of the cigarette box but he puts it away in his jacket pocket. ‘Silva Thins’ regular and menthol packets appear on the screen. 18. Black and white Film stock: Not determined A medium shot of a man singing ‘Hello Muddah, hello Faddah, Camp Granada’. The children are singing ‘lalala’. Three children is sitting around him with the ‘Camp Granada’ board game. Close up of the board game. The man and the children start singing again. 19. Black and white Film stock: Ferrania Safety Close up of a young girl opening the box. Close up shots of girls playing the ‘Mystery Date Game’. ‘Milton Bradley makes the best game in the world’ appears on the screen. Medium shot of a girl looking admiringly to the man he found on the game. ‘The preceding sponsored by and available at King Norman’s Kingdom of Toys’ appears on the screen. 20. Black and white Film stock: Not determined Wide shot of a classroom in a junior school. Children have their textbooks open. Medium shot of a teacher dressed in a suit with a bow tie writes words homonym words on the blackboard. Medium shot of him approaching a boy eating popcorn behind his textbook and confiscating Cracker Jack packet. Medium shot of the teacher looking angry. Close up of the teacher secretly eating crackers after dismissing the class. Close up of the boy’s face. The teacher gives him Cracker Jack back. The voice over of a woman; ‘When it comes to Cracker Jack, some kids never grow up’ 21. Black and white Film stock: Ferrania Safety Medium shot of junior school children getting on the school bus. Close up of two boys taking quick glance at each other. Close up of one boy’s textbooks and Cracker Jack packet. Wide shot of the school bus driving along a countryside. Medium shot of the small boy looking closely at the boy next to him eating Cracker Jack. Other children puts their hands out for Cracker Jack. 22. Black and white Film stock: Ferrania Safety Long shot of a rocket taking off. Medium shot of an astronaut space walking and finding Cracker Jack floating in space. A shot of the astronaut opening Cracker Jack. Many popcorn spread out in the space. Voice over of a woman; ‘When it comes to Cracker Jacks some kids never grow up’. 23. Color Color shift Film stock: Eastman Safety Shots of a boy with round pair of glasses coming to a scary looking haunted mansion. He parks his bicycle outside the gate. A shot of the boy knocking the front door. A shot of light seen from the window coming down stairs. The boy quickly leaves the place placing a packet of Cracker Jack by the front door. A hand comes out of the door and takes in the packet and instead leaves two bigger, pass around packs which seems to be empty. 24. Black and white Film stock: Ferrania Safety Shots of a little girl and a boy coming under a fence and running down a pier. Medium shot of a smiling, munching shop keeper. The boy takes out various things in his pocket and the shop keeper counts the coin. The children get Cracker Jack and eats Cracker Jack by the sea. The same commercial is repeated again. 25. Black and white Film stock: Ferrania Safety A shot of a boy entering a shop. Medium shot of the boy looking at Cracker Jack. Shots of the boy happily going home. Close up of him eating Cracker Jack sitting on the steps. 26. Color Color shift Film stock: Eastman Safety Close up of an old man reading ‘Jack and the Beanstalk’ to the girl sleeping on the bed. He tries to grab Cracker Jack when she seems to be asleep but she wakes up just before he could get the packet. Voice over of a woman ‘When it comes to Cracker Jacks some kids never grow up’. 27. Color Color shift Film stock: Eastman Safety Shots of two boys playing with a wheel in the meadow. Close up of a cut under the plaster. Johnson & Johnson’s ‘Band-Aid’ appears on the screen. ‘Keep a tiny cut tiny’ appears on the screen. 28. Color Color shift Film stock: Eastman Safety Close up of a blond woman talking to the camera about her shampoo. Johnson & Johnson’s ‘Baby Shampoo’ appears on the screen. Close up of a blond girl. A shot of the woman shampooing. The woman says to the camera; ‘Don’t wait to have a baby to try’ 29. Color Color shift Film stock: Eastman Safety Close up of a boy’s hand grabbing a frog. His finger has Band-Aid wrapped around. Medium shot of the boys chasing after the frog. Johnson & Johnson’s ‘Band-Aid’ appears on the screen. ‘Keep a tiny cut tiny’ appears on the screen. 30. Black and white Film stock: Not determined ‘Stratego’ appears on the screen. Shots of a businessman and a boy playing the board game. Medium shot of a family around the table. ‘Milton Bradley makes the best games in the world’ appears on the screen. 31. Color Color shift Film stock: Eastman Safety Medium shots of a fat man sweating and looking very hot. A shot of hands with gloves inviting him to come to the blizzard. Wide shot of the man drinking Fresca. A man dressed like Napoleon, athlete and clown drink Fresca and enters the blizzard too. 32. Color Color shift Film stock: Eastman Safety Shots of farmers carrying milk cans. A shot of a woman ringing a bell and shouting ‘breakfast!’. A shot of ‘Fortified Oat Fakes’. ‘More nutritious than hot oatmeal’ appear on the screen. A medium shot of a family eating breakfast in the kitchen. ‘Post cereals from General Foods’ appears on the screen. 33. Color Color shift Film stock: Eastman Safety Wide shots of two young women and two young men running in the field. Medium shot of two ‘Great Shakes’ packages appear in the foreground. Medium shot of four people making shakes and close up of pouring it into a glass and drinking it. Close up of the powder being mixed with milk to make the shake and medium shot of the people shaking the bottle. A wide shot of the people having picnic and walking in line. ‘General Foods’ logo appear on the corner of the screen. 34. Black and white Film stock: Not determined Shots of a metal electric kettle moving by itself across the table and pouring in some coffee in a saucer. Medium shot of a man in pajamas looking content as he smells the aroma of the coffee. ‘Yuban Electramatic Coffee’ appears on the screen. 35. Color Color shift Film stock: Eastman Safety A shot of a young Hawaiian girl making sand mountain on the beach. She holds ‘C & H brown sugar’. 36. Color Color shift Film stock: Eastman Safety Shots of a woman eating jelly sitting on the balcony. A shot of ‘D-Zerta low calorie gelatin dessert’. A shot of the woman finishing up the first cup of jelly and moving on to the next jelly. ‘General Foods’ logo appears on the screen. 37. Black and white Film stock: Eastman Safety Wide shot of a yacht in the sea. A healthy looking woman with short hair puts up the mast. A shot of the woman jumping into he sea from the yacht. Medium shot of the woman swimming under the sea. Shots of the woman eating ‘Profile’ bread. A shot of the woman jumping on to the man’s back on the beach with the sun setting in the background.