Commercial Reel
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Duration: 1200 ft.
Complete Record: 1. Travelers Insurance Group Dental Plan. color, est. early 1970s. Gregory Peck speaks about plan while in a frontier town’s old dentist office. red shift. 2.. Lay’s Potato Chips. B&W, est. mid 1950s. Featuring Bert Lahr, the Cowardly Lion from Wizard of Oz. 3. Lay’s Potato Chips. color, 1966. Bert Lahr taking shower and intent on having one more potato chip. 4. Cap’n Crunch Cereal. color, 1960. Animation of the Cap’n and his young crew defeating an evil french pirate. 5. Allergy Foundation of America PSA. B&W, 1963. Puppet master and female assistant speak to puppets and camera about hay fever and other health problems. 6. President’s Council on Physical Fitness PSA. color, 1963. Young shirtless man performs pushups in gymnasium in front of and above camera. With VO of the healthful benefits of the pushup, the young actor takes deep orgasmic breaths. porn-like. red shift. 7. Muriel Cigars. color, 1964. Edie Adams performs little musical numbers on a soundstage as four international women: German, French, Spanish, Japanese. red shift. 8. Alka-Seltzer. B&W, 1966. Various shots of people’s bellies in many states of fitness and activity. 9. U.S. Department of Justice, car theft PSA. color, 1968. POV shots from perspective of a criminal being booked into jail. Payoff is the image of the imprisoned: a 16 y.o. Caucasian man. “Don’t help a good boy go bad; lock your door, take your keys”. severe red shift. 10. Kodak Film and Camera. color, est. early 1970s. Various still photos of a little girl growing up. red shift. 11. Save the Children PSA. color, 1966. Images of a young Native American boy pensively trodding through his impoverished reservation. severe red shift. 12. National Audubon Society, Audubon Wildlife Films. color, 1966. Beautiful color shots of seagull, green tree frog, multi-colored moth, owl, water fowl, planar fish with human-like face, large antelered deer. Eastman Color Safety Film Rev II (kodachrome). 13. Betty Crocker’s Macaroni and Cheddar. color, est. early 1970s. Man on bike in rain delivering a huge wheel of cheddar cheese in basket through English cobblestone streets to a thatch roofed inn. nice color, slight red shift. 14. “Jean Mineur Réve et Réalité” title card; product is “Le Cinéma”, a book published by Larousse. color, 1966. various clips and stills of cinematic historical highlights: Charlie Chaplin, Carl Theodore Dreyer’s Passion of Joan of Arc, various film dirctors. French voice over. 15. Cracker Jack candy. B&W, 1963. Young boy and girl run down boardwalk to snack shack to purchase Cracker Jack candy from vendor. 16. Cracker Jack candy. color, est. late 1960s. Grandpa reads story to little girl w/ box of product at her side. As she falls asleep, he tries to grab her box. color fade, red shift. 17. Kentucky Fried Chicken. color, est. early 1970s. “What can a family do for $5?” 18. “After Claude”, novel by Iris Owens. color, 1973. Woman goes through paperback novel and tears out pages that correspond with the events in her life. red shift, color fade. 19. Chemical Bank. color, est. early 1970s. Man talks about being able to afford a new car. “‘Yes’ is a chemical reaction”. red shift. 20. Johnson’s Rain Barrel, Wash Cycle Fabric Softener. color, est. early 1970s. Victorian or Pioneer dressed woman at rain barrel. 21. David Bowie’s “Diamond DOGs” album; RCA. color, 1969. Bowie in the recording studio looking waif -ish and glam. red shift. 22. Miller High Life Beer. color, 1974. Men on a hunting trip, net a cougar, go to the bar for a miller. red shift. 23. Fruit of the Loom underwear. color, est. early 1970s. Englishman lays on train track w/ pair of undies to prove that the durability of material can outlast the destructive power of a steam engine train. red shift. 24. Goodyear Wideboot Tires. color, 1967. “Fabulous” commercial set to the tune of Nancy Sinatra’s “These Boots were Made for Walking”. Fashion models in Mod attire driving on desert flats, and kicking tires to keep them rolling. Campy. 25. David Bowie, Diamond DOGs, again. same as #21. 26. Schweppes Quinine Water. B&W, 1960. Very elegant and sophisticated English man and woman speak of where they're been in the world while discussing product. 27. 7up Soda. B&W, 1960. Clips from silent films edited together with B&W images of product to have it appear as family memories. 28. Hojo Sodas, by Howard Johnson. color, 1966. Teenagers are twisting and boogeying in bar-like atmosphere. Sodas for those under 21. red shift. 29. Coke. B&W, 1959. McGuire Sisters on sail boat, lip synching for Coca Cola while water-skier scoots by. 30. Royal Crown Cola, aka RC Cola. color, est. late 1960s. Young blonde woman sings and dances through huge English castle mansion with gardens etc., testifying to the “mad, mad, mad taste” of product. red shift, color fade. 31. Fresca Sugar Free Soda. color, est. late 1960s. Cowboys around round table playing a tense game of poker. Product is served and a blizzard occurs indoors replete w/ icicles on beard. severe red shift. 32. Benson & Hedges 100’s, Cigarettes. color, 1968. Re-enactment of trench warfare and explosions from WWI, plantation men, safari adventurer (?), man on rowboat at high seas in storm yells for “Benson!”. red shift. 33. Chemical Bank. color, est. late 1960s. Various shots of couples in NY city streets, man playing hopscotch, etc. red shift. 34. The Travelers Companies Financial Planning. color, 1968. Miner in gold rush era looking for gold. red shift. 35. Virginia Slims Cigarettes. color, 1968. Woman transforms from oppressive Victorian-era costume to funky bag-dress. “You’ve come a long way, baby.” color fade, red shift. 36. BOAC Airlines. color, 1967. shots of tropical islands in Carribean, and a variety of local people and some tourists. red shift. 37. American Motors’ Rebel, automobile. color, 1969. Muscle car being driven wildly by a variety of inept driving students. Car chase type scenes, gravel being dumped on car. red shift. 38. The Bulova Diamond Contessa, jewelry. color, 1968. Take-off of old noir film content, w/o the noir. red shift, color fade.
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