Commercial Reel “Household Products” #1

Duration: 1600

Complete Record: #1 Kingsdown Mattresses. Blonde woman on mattress held by man. Old man with glasses and work apron in front of old picture of house, pictures of women sewing, mattresses. Company Logo. #2 Sno Bol Cleaning Solution. Janitor man and woman with cleaning cart in hallway in front of bathrooms. Man hold bottle of Sno Bol. CU of bottle with pointing finger. Bottle pouring over bathroom hard water stain. Man looms behind woman. Woman looks flattered. Both walk down hall with bottle and title overlay. #3 Same as #2 #4 Snowy Bleach. 60’s looking woman holds pants in front of white background. Zoom out to show her between two washing machines with an assortment of products including Snowy Bleach, Generic Bleach and Generic Detergent. Close up of generic bleach and woman loading washer. Bleach containers in front of stacks of towels. #5 Glory Spray Foam. Title “Dirty Rug?” in front of brown carpet. Shot of woman’s legs, woman sprays carpet with white foam, covering carpet. CU of Glory Spray Foam container. CU of foam covered carpet. Shots of mop cleaning up foam. Floor shot of room with clean carpet. Legs walk on carpet. Glory container on clean carpet. #6 Comet Cleanser. Two 60’s looking nurses in striped aprons talking and walking down hallway in busy hospital. They talk to an old woman with a cleaning cart and clipboard. CU of old woman. CU of hand holding Comet container. Hand cleans shower floor with sponge. Graphic of bacteria dying with “Wipes Out Up to 99% of Household Germs”. Two women in bathroom with Comet. CU on woman, holds up Comet. CU of Comet on sink with tag line. #7 Klear Floor Wax. Woman looks through cabinet. Finds floor tile and holds up to floor. Woman scrubbing floor on hands on knees, bucket and brush, hair in bandana. Medium shot of woman in profile. Looks happy and opens Klear container. Mop across floor. Woman examines floor, content. CU of smiling woman. Klear container overlay in front of floor, fire place and woman working. #8 Zud Cleaner. Screen divided into four parts; toilet, shower floor, sink and tile floor. Zud container overlaid center over the four. Zud and “Ordinary Cleanser” poured over sink stain, side by side. Two hands scrub. Zud half of sink clean. Zud poured into toilet. Hand and shoulder in plaid shirt scrub bathtub drain with sponge. Next, scrub sink with Zud on side. Scrub tile floor. Four quarter overlay again, zoom into Zud container. Cleaning rust off of pan, old Ford Mustang car, Tag line with container. #9 Duz. Old woman in sweater enters general store. CU of hand grabbing glass off of barrel. Walks through store to counter. CU of hand holding glass, showing it off. Woman walks over to pile of corn, takes two husks and puts into brown paper grocery bag. Grabs white apron and holds up to body, camera moves in. Woman behind counter with glass and apron. Puts glass back down on barrel in front of Duz box. Walks towards screen and says tag line with conviction. #10 Bounty Paper Towels. Woman in cap and smart looking outfit rushes into care, raises finger to order coffee. Rushes to counter and knocks over coffee cup on dish with leather purse. Cafe waitress in uniform behind counter grabs Bounty paper towels, dismisses troubles. CU of capped woman wide eyed talking. CU of waitress, CU of paper towel soaking up coffee. Side by side comparison of Bounty and “next best competitor” soaking up liquid in ornate glasses. 2 shot of the women with bounty on counter in between. Plate of pancakes. Waitress face palm. #11 Maytag. Camera moves through lots of dish washers in white background, man in brown suit walks around Maytag repair man cardboard cutout towards camera. Repair man sits behind dish washer. CU of dish washer, brown suit legs. Medium shot of brown suit man, signing “3”. Cross-section of inside of working dish washer. Water jets spraying. Full of dishes. Open dishwasher presented by brown suit, repair man cut out. Tag line. #12 Lux Dishwashing Liquid. Mug shots of woman. Zoom into one, cuts to real woman talking in kitchen. CU of hand holding Lux container. Flash between count up and jazz hands. Woman next to dishes and sink rubs skin delicately. CU of spinning Lux. Happy mug shot with tag line. #13 Ivory Liquid Dish Detergent. CU of hand pointing to scrap book with picture of couple on cover. Older woman in suit and pearls interviewed by man. Woman thinks. Old hand points to photos of tennis, other stuff. Woman examines own hand. Ivory Soap in front of hands washing dish in sink with sponge, rinse. Woman laughs, Ivory Soap overlay. Tag line with hand in square. #14 Palmolive. Woman vignetted, head resting on pillow, gets up. Two vertical frames: woman washes face, hands open Palmolive container. Three frames: woman in parking lot, cooking, exercising. Three frames: smelling flowers, trying on dress. Three frames, washing face, hands with Palmolive, washing face. Three frames: all refreshing face wash. 3 by 3 grid, woman washing face fills in piece by piece. Playing golf with glare. Two frames, happily meeting people. Tag line with two Palmolives. #15 Wisk Detergent. Man puts on tie in mirror, woman gets ready behind him. Zoom in. The couple looks shocked. Reaction shots. CU on collar. CU scrubbing collar. Hands soaking shirt in sink. CU of Wisk pouring into measuring cup next to plastic cap. CU of solution pouring onto collar. CU of fabric soaking up liquid. Happy couple, woman hugs man from behind. Wisk and cup pouring onto shirt. #16 Scot Towels. Crazy old lady in hat, suit and pearls holds ScotTowels and three giant pennies. Speaks with lots of expression. #17 Puffs tissues. Old woman in sweater opens door and finds other old woman holding jar and tissues. Woman sneezes. Women sit on love seat. Stained glasslike window and lamp. CU of woman touching Puffs box. Woman shakes own tissue box. Puff box placed on other tissue box and opened. Two shot and shot-reverse shot of women talking on couch. Woman wipes eyes with tissues. Display of three tissue boxes. #18 Dawn Dish Washing Detergent. Woman in gown picking up plates and talking to camera. Cut to sink, holds up Dawn. CU of dirty dish and Dawn. Hand pours liquid out of measuring cup towards screen. Liquid into basin, mixes with water. Dish into basin. Woman shows off clean dishes. Shows off hands. Tag line with Dawn and plate. #19 Dawn Dish Washing Detergent. Woman enjoys spoonful. Jazz hands and excited talking to table of people. Woman collects dishes. Woman in kitchen. Shows dirty casserole dish. Grabs Dawn from off screen. Zoom into bottle. Hand pours liquid out of measuring cup towards screen. Liquid into basin, mixes with water. Dish into basin. Women doing dishes. Medium shot of woman showing off clean hands. Women walk in on men talking on couch. Tag line with Dawn and plate. #20 Dawn Dish Washing Detergent. Several girls in pajamas, one in glasses. Long haired girl speaks dramatically into mirror. Mom in front of spiral staircase with tray with pitcher. Mom walks with dishes towards screen, looks knowing. Shows off dirty dish at sink. Grabs Dawn. Zoom into bottle. Hand pours liquid out of measuring cup towards screen. Liquid into basin, mixes with water. Dish into basin. Woman with clean dish. Mother talks to girls above her on staircase. Tag line with Dawn and plate. #21 same as #18. #22 same as #19. #23 same as #20. #24 Dawn Dish Washing Detergent. Black woman with floral print blouse walks towards camera, talking. Has dish. Dawn next to dirty pans at sink. Hand pours liquid out of measuring cup towards screen. Liquid into basin, mixes with water. Dish into basin. Woman shows off clean dish. Tag line with Dawn and plate. #25 Bounce Fabric Softener. Two women side by side behind washing machines in front of red background. Each has basket of laundry, one white one dark. One uses generic detergent, one uses Bounce. Women walk around to front, one cuddles clothes. Each show off clean socks. 2 shot of women handling laundry and speaking to each other expressively. Woman smells other’s sleeve. Hands put bounce into washer. Clothes spinning in machine with Bounce sheet. Women fight over box of Bounce. #26 Bounce Fabric Softener. Two women side by side behind washing machines in front of red background. Each has basket of laundry. They show off socks. Clothes tumbling in machine with sheet of Bounce. Women fight over box of Bounce. #27 Downy Fabric Softener. Woman does laundry, her mother talks to her. Little boy playing with red plastic wheelbarrow. Mother smells clothes and looks pleasantly surprised. Woman grabs Downy. Mother pets a sweater. Underwater shot of Downy pouring into water with clothes. Family happy together with clothes. Downy falls onto towels. #28 Downy Fabric Softener. Birthday Party with small children children in party hats. Balloons, parents. Grandfather clock. Women talking about and examining white pieces of cloth. Smell cloth and look happy. Underwater shot of Downy pouring into water with clothes with Downy bottle overlay. Socks. Mothers with daughters in shopping carts full of groceries. Kid smells sleeve. Downy falls onto towels. #29 Downy Fabric Softener. Mothers with sons at school, talking in front of cubbies and hanging up coats. Kid looks upset and hands piece of clothing to mother. Mother looks confused. Women smell and pet two red jackets. Women smells and smiles. Women dress their kids. Quick Downy bottle. Underwater shot of Downy pouring into water with clothes. Fade between Downy bottle and tumbling clothes. Happy woman with socks. Women and children entering school. Downy falls onto towels. #30 Bold Detergent + Fabric Softener. Grandmother talks to little girl while sitting in chair, sends her off then gets up to join the mother. They both smile, at the screen. Mother speaks. Grandmother hugs mother. Quick zoom and surprised expression. Fabric softener bottle and detergent box crash into each other over starscape. Retro 3D graphics. Become box of Bold. CUs of box, parts animated. Mother holds dirty cloth, zoom in to dirt spot, cut to dirt gone. Zoom out to happy mother and grandmother. Mother snuggles towel. Static cling socks. Nonstick socks. More graphics then Bold box and tag line. #31 Bold Detergent + Fabric Softener. Girl rides carousal, camera to mother in sweater and blouse speaking to camera, joyful. Zoom in to surprised expression. Fabric softener bottle and detergent box crash into each other over starscape. Retro 3D graphics. Become box of Bold. CUs of box, parts animated. Mother holds dirty shirt, zoom to dirt, cut to clean shirt on man, playing outside with daughter. Mother and daughter cuddle a towel. More graphics then Bold box and tag line. #32 Bold Detergent + Fabric Softener. Woman at checkout in story, generic detergent on conveyor belt with Bold box display behind. Cashier takes generic detergent and pulls out Bold. Hands around box. Concerned/skeptical woman. Happy cashier talks to woman in 2 shot. Nudges box. Box and fabric softener scene. Both grabbed away and replaced with Bold. Women examining clean laundry next to Bold box. Woman buys more Bold at store. #33 Gain Laundry Detergent. Woman stirs pot on stove, husband walks up, holding Hawaiian shirt. They smell the shirt, woman looks horrified. Cut to box of Gain. Woman smells shirt, rolls eyes, tosses it into the washing machine. Husband happy with shirt, woman gives know it all look. Husband smells shirt and Gain box enters screen. #34 Gain Laundry Detergent, late 70’s. Woman brushing hair in bathroom, man reaches out and grabs towel from behind shower curtain. Woman smiles, towel flies out of shower. Woman throws towel back, man looks out from curtain. Box of gain on towel. Towel pulled and box spins around. Woman does laundry, smelling laundry. Husband happily smells towels. #35 Gain Laundry Detergent, late 70’s. Couple sleeping on bed, husband wakes wife. Husband looks unsatisfied, smells sheets. Woman dismisses him and turns off light. Man turns light back on. Woman smells sheet and looks disgusted. Box of gain! Woman drops laundry into washing machine, disgusted. Happy couple in bed, wife reads, man in ecstasy, smelling sheets. Box of gain. #36 Gain Laundry Detergent, late 70’s. Man spins around in in karate pose front of mirror, dressed only in pajama pants. Woman in pajamas holds pajama shirt, strokes his back and kisses his neck. Playfully covers his head with shirt. They smell shirt and are sad. Box of gain! Woman does laundry, smells shirt. Cut to man smelling shirt, happy. Woman behind with knowing look. Man smells shirt and box of Gain rises into frame. #37 Gain Laundry Detergent, late 70’s. Man in gray suit stands against coastal tree with box of gain, walks towards screen, talking. Woman sits and happily does laundry. Snowy pine trees. Young woman smells laundry. Mountain lake, leaves in foreground. Suit by tree again with washing machine. Tag line. #38 Woolite Laundry Detergent, early 80’s. Woman with bouncy blonde hair walks out from behind two racks of clothing. Tosses piece of clothes into washing machine. Takes Woolite. Walks along rack of clothes, running hands across them. Pulls out a garment, CU on collar. CU washing machine dial. Woolite and measuring cup. Showing off clothes. Showcase, women presents machine with Woolite and tag line. #39 Bounty Paper Towels, 80’s old man in glasses sits in closed restaurant doing accounting. Old waitress in uniform and glasses walks across frame to cash register. Man runs up to woman and gestures off screen. The two speak intensely. Waitress knowingly grabs Bounty and presents it. They talk more. Side by side of Bounty vs. “Bargain Brand” paper towels soaking liquid up from ornate wine glasses. Man looks happy with Bounty. They talk at the cash register. #40 Tide Laundry Detergent, 70’s. Promo type shot of woman speaking confidently in front of store front. Kids in cowboy hats falling down hills of dirt. White pants crawling in the dirt. Woman holding dirty clothes next to Tide. Close examination of laundry. Tide box on pants on washing machine. Tag line. #41 Tide Laundry Detergent, 70’s. Promo type shot of woman speaking happily in a store. Box of tide! Kids riding on ATVs, woman in standing in foreground. ATV action shots with lots of dirt. Woman with tide in front of washing machine, showing off dirty clothes. Man with mustache Close examination of laundry. Tide next to pants on washing machine. Tag line. #42 Duz, 70’s. Old woman in general story, surrounded by buckets and paint cans, behind counter, talking to screen. Glasses around neck. Walks around counter, shows off white apron against chest. CU of hand showing off glass. Stands next to glass and Duz display. #43 same as #8 #44 Zud Cleanser, 80’s. Dirty sink. Woman with sponge picks up can, husband walks in with other can and explains to her. CU on hand holding Zud. Zud and “Ordinary Cleanser” poured into rusty sink, scrubbing, Zud side clean. Screen split into quarters: dirty bathtub, dirty shower, dirty pans, dirty sink. Zud and tag line. #45 Benjamin Moore Paint, 70’s. Man in beanie and raincoat stand in front of wood slat wall, walks passed window with lace, fishing nets, oars. Rough sea with coast jutting out far back. Glamorous looking older woman in gown on a couch next to a fluffy cat. Camera slides passed display of paint cans and tools. Man with mustache in overalls on billboard, zoom out to reveal tag line. Paint chips. #46 same as #45 #47 Benjamin Moore Paint, 80’s. Light helicopter flying over nice houses on sea cliffs. Man in sport coa, tiet and hard hat inside helicopter. More helicopter. Fly over of house in green hills next to tree. Helicopter on ground in front of house. Man gets out of helicopter, walks up to work site. Stands behind table and shows off paint cans. Tag line, paint chips. #48 same as #47, much better color