Commercial Reel: House Hold Products, Children’s Food, Beer, Other

Year Published: 1960

Complete Record: Ivory Liquid Soap - Early 1960’s. Two women, Mrs. Philip Heil and Lynn of Cincinnati, Ohio, sit on couch, watching projected image of themselves playing piano in a living room. They speak to the camera and show off their hands. Shot moves to he kitchen, where they show off their Ivory Liquid Soap. Final shot, displaying the Ivory Soap next to a clean wine glass and hands. Ivory Liquid Soap - Early 1960’s. Two woman, Mrs. Fred Sayers and Susie of Mount Vernon, NY, sit at a table in front of a suburban window. They smile, speak to the camera, and then the camera moves in while they show off their hands. The two move to the kitchen, where they do the dishes using Ivory Soap. Final shot of Ivory displayed next to hands holding teapot. Formost Forti-cal Diet Food - Early 1960’s. Silhouetted couple with tennis gear walk to silhouetted table with chairs and umbrella on lawn with trees and plants in background. They sit down as a can of Forti-cal Diet Food appears and grows to cover the scene. Close up of the label. “Foremost” logo disappears to reveal woman drinking milk like drink. Forti-cal can displayed next to a glass of the prepared product on neutral background. Post Alpha-Bits Cereal, Early 1960’s. Animated mailman in suburban neighborhood speaks to the camera, pulling a box of Alpha-Bits cereal from his mailbag. Close up of box pouring out letters, spelling “Brown Sugar”. Hand comes out of mailbox to grab the falling letters, then the cereal box. Kid peeks out from mailbox, giving the thumbs up. Shot of real cereal being poured into glass bowl, spoon takes some. Mailman tries to calm an angry DOG, runs away. Mailman shows off box next to kid and DOG. Post Alpha-Bits Cereal, 1960’s. Baseball player in Yankees uniform leans on stands in front of high school baseball diamond, holding a box of Alpha-Bits. He shows off the back off the box and all of the baseball card prizes. He stands next to pile of cards and boxes. Close up of him holding the cards and giving a pinched finger gesture. Post Sugar Crisp Cereal, 1960’s. Little boy walks in front of school, snaking from box of Sugar Crisp cereal. A little girl comes out of the school, looking and calling for something. Cartoon bear comes to life on the boy’s cereal box and gives the boy a pep talk. Boy looks empowered. Shot of the boy thwarting a bank robbery in slapstick manner. Relieved bank manager gives boy a “Hero medal” while girl stands next to him. Boy eats cereal and talks to bear at home. Shot of cereal pouring into bowl, then box displayed. Post Sugar Crisp Cereal, 1960’s. Baseball player in Yankees uniform leans on stands in front of high school baseball diamond, holding a box of Sugar Crisp. He shows off the back off the box and all of the baseball card prizes. He stands next to pile of cards and boxes. Close up of him holding the cards and giving a pinched finger gesture. Fleishmann’s Margarine, 1960’s. Box of Fleischmann’s Margarine rises from pile of corn. Title “100% Corn Oil” appears over scene. Close up of oil dripping from corn and into a measuring cup. Shot of a butter knife cutting a pad of margarine, then a shot of margarine being spread on muffin. Shot of hands ripping fresh muffin in half. Shot of margarine box with pile of corn, then another box rises from the corn, the word “Unsalted” is highlighted. Cup of oil. Boxes of margarine in the grocer’s freezer, one is lifted and displayed. Two boxes are displayed for final shot. Gravy Train DOG Food, 1960’s. Close up of young beagle eating from bowl. Cat tries to come, but the DOG drives it away. Cut to display of Gravy Train DOG Food box and bowl. DOG food poured into bowl with tagline “Makes its own gravy”. Water from tap added to bowl and food become moist. Cat eats from bowl, DOG comes and chases it away. Close up of DOG eating from bowl, cat joins. Display of bag and boxes of food. Cracker Jacks, 1960’s. Kid walks into store from city street, looks in display case at candy. Buys Cracker Jacks and runs out. Rubs and bangs box on everything as he runs. Plays with box. Pours into hand and eats the Cracker Jacks. Final shot of Crack Jack box by kid’s shoes. Kool-Aid Soft Drink Mix, 1960’s. Cartoon of kids in gallery painting on easel. One has a glass of Kool Aid. Kids display their painting, a Kool-Aid ad. Real man at Kool Aid display at grocery store, kids buy Kool-Aid mix. At home, mm makes and pours Kool-Aid. Animated kids display their Kool-Aid painting again with first prize ribbon. Final shot of Kool-Aid pitcher and Kool-Aid. Lucky Lager Beer, 1960’s. Swirling clouds part to reveal hour glass. Close up of bottle label, pulling out showing bottle of Lucky Lager next to glass of beer. Falstaff Beer, 1960’s. Man smokes in living room during party next to film projector. Woman walks in with tray with bottles of Falstaff beer. Bottles displayed next to glasses of beer. People pour from bottles. Close up of beer bottle. Schlitz Beer, 1960’s. Man leaves car and enters motel. Checks in, fades to man with dinner party at restaurant. Beer served from tap. Beer bottle opened and poured into glass. Waiter serves glasses of Schlitz Beer to table. Montage of beer served, with tagline “Real Gusto”. Six pack of Schlitz beer cans put down on table. Shots of beer poured out of cans. Children’s Bufferin, 1960’s. Children looking down at something. Bottle and box of Children’s Bufferin on display. NOT A COMMERCIAL. Punch and Judy puppet show, children watch and laugh. Man behind the scene works the show. Alligator puppet fights man puppet. Crowd claps. Loretta Young Show, 1960’s. Woman’s face framed grows to fill screen, montage of women dancing, smoking outside, woman dressed like royalty throwing a fit. Woman in yellow face as Japanese peasant. Woman dances with men. Title for “Loretta Young Show”. NRA, 1960’s. Chaparral land, hunter shoot ducks from behind a hide. A DOG retrieves a shot duck from a lake. Hunters discuss a gun while smoking, one from a pipe. One wears an NRA patch. The NRA man attempt to teach the other, stops him from firing at another hunter. Title, “The National Rifle Association Teaches Shooting Safety”. NOT A COMMERCIAL. Submarine at dock. Sailors work at various consoles. Close up of radioactivity sign. Man looks up the periscope, sights a ship. Submarine surfaces. NOT A COMMERCIAL. Large. barren plain with radar station in foreground. Three radar domes shown in close up. Hexagonal surface pattern shown. Men in room with large, old, computers, several old computer consoles shown.