Commercial Compilation

Duration: 1000 ft

Year Published: 1960

Complete Record: 1. Commercial Out take; more Walter Scott Christmas Store outtakes. Color, 1968. no sound. midget operating oven. woman in store. ektachrome. 2. California Highway Patrol. B/W, 1962. car accident scenes, hurt people, smashed cars, fire, ambulance, spectators. Tense and effective documentation of car accident at night. busy multi lane highways by day. law enforcement characters, cops in speedtrap scenarios. 3. Rodania Wrist Watches. B/W, 1959. Stills of 16th century etch drawings. Marco polo. fine art. Spanish conquerors on sail boat. space rocket taking off. CU mechanical watch movement. various hands wearing wrist watches performing various tasks: man’s hand holding check checks time on watch; woman’s hands type quickly on typewriter; man’s hand raises lever on fuse box; woman’s hand places golf ball on tee in lawn. CUs of whirring watch mechanisms and gears. 4. “It’s not commercial”. b&w, 1966. can of film bearing a label with this text written on it. one shot. A series of “uncommercials”, or mock-commercials, follows: a. Santa Fe Whisky. teenage girl acting drunk. b. Contact Lenses. B/W. young man walks into camera frame talking about product. Back is to camera - can’t find camera. c. Men’s Fitness. B/W. hilarious shot of a shirtless, skinny boy with a blindfold, pulling out waistband of swimsuit to show us how skinny he is, juxtaposed with a fat boy standing on opposite end of a teeter-totter looking like a dullard, with blindfold around his nipples. older guy in bowling hall runs across lanes and eventually slides his whole body into pins. d. Young man looking through telescope. Narrator asks if he is an astronomist of some kind. Young man looks at camera, “No, I’m a peeping tom” with a quick burst of maniacal laughter. e. M&M type candy. B/W. mocking the “melts in your mouth, not in your hand” slogan of well-known candy, this uncommerical shows a variety of hands covered in chocolate. f. Chesterfield. B/W. “Men of America working w/ their hands know the very best”. Navy men on ship w/ binoculars; Laurel & Hardy type character sitting on bar surrounded by empty bottles, has an empty bottle stuck to his little finger. Image of product. Cut to: Shirtless male model posing with towel around waist, back to camera. Another man smoking cigarette turns toward camera after touching model’s naked shoulder (dirty!), cites product as “simply scrumptious!”, then turns back to touching model with an effeminate giggle. homoerotic. g. Shirtless baseball player in locker room is being interviewed. sprays shaving cream under arm pit. h. “The End”. 5. The World Bank. Color, est. mid 1970s. stills of women from developing countries, w/ VO explaining the importance of women fulfilling societal roles of managers, doctors, cooks, and teachers - and the lack of training they recieve in their home countries that is threatening these roles. So let them borrow lots and lots of money from the WB and go into deep deep debt! YAY!! The End of World Hunger and the beginning of Capital Colonialism!! Appealing to feminists and people of conscience? red shift. 6. Dristan. B/W, 1968. Plaster model of skull opens up to reveal a dripping faucet in sinuses. 7. VISTA: Volunteers in Service to America. Color. 1970. Individuals of a variety of heritages look at camera and smile. red shift. 8. George Lehr. B/W, est. early 1960s. politician’s campaign. various stills of candidate and supporters. 9. Jack Danforth for U.S. Senate. color, 1970?. politician’s campaign. Talks to constituents. 10. Vote Bolger. b&w, 1970? Highway garbage dump. politician. 11. March of dimes. B/W. 1963. featruing Helen Hayes. disabled girl in functional suburban family. little girl has rheumatoid arthritus; MS of swollen and calcified knee joints. 12. March of Dimes. B/W. 1963. children with birth defects. polio. women and children in waiting room. male doctor in hospital. 13. March of Dimes. B/W. 1963. handicapped kids. hospital kids shots. 14. March of Dimes. B/W. 1963. Bing Crosby. Celebrating 25th anniversary of March of Dimes. 15. March of Dimes. B/W. 1963. president of organization. 16. March of Dimes. B/W. 1963. 25th anniversary. 17. March of Dimes. B/W. 1963. w/ Helen Hayes. little girl. 18. March of Dimes. B/W. 1963. 3 kids. short. 19. March of Dimes. B/W. 1963. 1 kid. short. 20. Meat PSA. American Veterinary Medical Association.B/W. 1950’s. animated. added to reel on 10/20/05. ---------------------- keywords below ---------------------- baker midget/ Walter Scott Xmas store/ highway patrol commercial/ constant as the stars/ watch clockworks/(the following are gag commercials): {Santa Fe ruby port, Henderson contact lenses, Vic Tanny gym, peeping tom, m&m’s , Chesterfield cigarettes, Gillette} the world bank, Dristan, Vista, Lehr for president judge, Jack Danforth for U.S. senate, vote Bolger, March of Dimes PSA Spots: 1) Helen Hayes(Little Sandra) 2) for Johnny Little/3)for Mary 4) Bing Crosby 5) Basel O’Connor March of Dimes President 6)Jack Baily 7) Helen Hayes(Karla Shelton) 8) “Pity won’t help” 9) “March of Dimes opens its heart to crippled children”