Colgate-Palmolive: Cold Power Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Colgate-Palmolive D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mrs. Katheryn McCormack was one of the 500 women 0:01 asked to test new Cold Power laundry detergent. 0:04 New because now Cold Power has enzymes 0:06 and special brighteners that work in cold water. 0:09 What did you think of it Mrs. McCormack? 0:12 - Well, as you can see by my four children, 0:13 I'm no stranger to really dirty laundry. 0:15 I thought I needed hot water for the heavy duty wash. 0:18 Then I tried new enzyme, Cold Power. 0:20 Frankly, It changed my mind about cold water washing. 0:23 (Children playing) 0:26 Let me show you. 0:31 Look at these white sheets. 0:33 And the children's play things. 0:34 Look at my husband's shirt. 0:37 And the brightness of these colors. 0:39 My whole wash, 0:41 everything seems cleaner and brighter, 0:42 and I don't have to worry about hot water 0:44 shrinking or fading. 0:45 - Before it was good, 0:47 now it's great. 0:49 New Cold Power, 0:51 now with enzymes. 0:52 Gets out the worst kind of dirt in cold water. 0:53 Katheryn It changed my mind about cold water washing. 0:57

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