Clothing: A Pair of Blue Jeans

Year Published: 1971

Creator: Learning Company of America

Description: Learning Company of America, 1971. Home transfer from 16mm original. Discusses the evolution of blue jeans from workwear to fashion items, highlighting the various sizes and styles available. It contrasts the past, where jeans were primarily for work, with the current trend of wearing faded and worn jeans for casual purposes. The production process of jeans is outlined, emphasizing the materials used and the labor involved. The conversation among characters reflects on the challenges of adapting to changing consumer preferences and the idea of marketing jeans that fade and wrinkle, appealing to modern tastes. Keywords blue jeans, fashion, workwear, cotton, production process, consumer preferences, marketing, trends, denim, 1970s

Complete Record: Learning Company of America, 1971. Home transfer from 16mm original. Discusses the evolution of blue jeans from workwear to fashion items, highlighting the various sizes and styles available. It contrasts the past, where jeans were primarily for work, with the current trend of wearing faded and worn jeans for casual purposes. The production process of jeans is outlined, emphasizing the materials used and the labor involved. The conversation among characters reflects on the challenges of adapting to changing consumer preferences and the idea of marketing jeans that fade and wrinkle, appealing to modern tastes. Keywords blue jeans, fashion, workwear, cotton, production process, consumer preferences, marketing, trends, denim, 1970s

Transcription

[Music] oh look at all those people and the clothes [Music] round the town [Music] wow [Music] so oh look at all those people buying new jeans at their store they look so cool in their blue jeans that they're selling [Music] pants for work pants for play pants for every day pants like blue jeans for tall men short girls fat men short men fat girls tall girls wide hips narrow hips blue jeans for almost every size and shape 125 different sizes of blue jeans [Music] gentlemen i have called you together this afternoon to discuss the state of our company as you know sales of blue jeans have never been better but the future future gentlemen is enough to frighten you out of your titus jeans [Laughter] look at this here we have the original blue jeans a marvelous pair of pants here we have today's blue jeans the pants are still the same but not the man inside them long time ago men bought blue jeans to work in they were good honest working men's pants they wore them in the mines they wore them on the cattle trail my own father wore them topping 200-foot douglas first now all that's changed some of the people who wear our jeans today think that work is the same thing as taking a bath even the ones who know the difference don't buy our pants for work anymore now they buy them for play for hanging around the corner in for fashion you're right jb you're absolutely right it's very true but what's wrong with that i don't see the point the point i'm just getting to the point cotton from alabama cotton from louisiana texas cotton mississippi cotton cotton from georgia cotton from california short fiber cotton long fiber cotton cotton from charleston cotton from savannah cotton from memphis cotton from texarkana it takes two pounds of cotton to make a pair of jeans pick the cotton with a combine clean at the gym separate the fibers from the seeds clean them at the gym take the cleaned and seedless fibers load them into 500 pound bales enough cotton for 250 pairs of jeans it takes 52 cents worth the cotton to make a pair of jeans point gentlemen was very simple in my father's day when a man's jeans wore out he went out and bought himself a new pair not today not none of the young people want shiny new genes now they don't want them clean and pressed anymore they just want them worn and faded now that gentleman presents certain problems cleanliness from self-respect aside we are in business to sell new genes not old ones but what are we gonna do if nobody wants to wear them that way take a bale of cotton from louisiana take a bale from alabama mix them together with the bale from savannah clean them fluff them separate the fibers pull them out stretch them out twist them in the yarn [Music] draw them out stretch them out spin the fibers in the yarn take the yarn and weave it in the cloth bloom it and weave it and turn it into denim loom it then weave it and turn it into claw look it's very simple it really is we're just old-fashioned that's all old-fashioned sure we are look it's it's not the wild west anymore this is the modern scientific age and our pants have to keep up with the times that's right it's true jb the shirt everybody else in the pants business is using synthetics now why shouldn't we do the same synthetics synthetics now what good would that do is [Music] dye the denim blue and pack it into rolls from cotton to blue denim a hundred bales a day a thousand rolls of cloth 500 bales a week a half a million yards of cloth it costs 78 more cents to turn cotton into denim well look if we can create our own material we can make pants that won't fade that won't wrinkle and won't shrink then young people won't be able to wear them that way they'd be able to wear them only pressed and shiny now that's an idea isn't it jb i mean they couldn't wear them dirty anymore no they'd be pressed and shiny until they fell apart but that goes against everything blue jeans stand for after all think of how we began think of the good old days oh yes the good old days [Music] remember more important things than gold came out of the california gold rush in those days you couldn't get a pair of pants that would hold up in the mines blue jeans were created to fill that need a pair of pants that would last even in the diggings they were the strongest pants the west had ever seen the good honest working man's pants that your father wore jb they were made to take a beating and they did [Music] 120 years later gentlemen blue jeans are still basically the same pair of pants that came out of the california gold rush still the strongest pair of pants the west has ever seen [Music] synthetic pants yes but synthetic blue jeans synthetic blue denim jeans never he has a point jb you're right he has a point i almost forgot myself for a moment take a roll of denim sew it in the pants add buttons and rivets and you have a pair of jeans denim and rivets buttons and threads plus 35 people to turn them into jeans it takes 35 people to make a pair of jeans one person to cut out the patterns 35 people to sell them into jeans someone to sew the front someone to sew the back sew the legs together make a pair of jeans large jeans and small jeans wide jeans and narratives 9 000 genes a day one person to sew the fronts together another person to sew the backs someone else who saw the pockets someone else saw the beltways and still another person for the seasons it takes 35 people to make a pair of jeans it costs 21 more cents for the buttons chad rivets and labels that go into a pair of jeans it costs a dollar two cents more for the labor to sell a pair of jeans it costs a dollar twenty seven cents more to pack the jeans and ship them to the store 3.80 in all to make a pair of jeans but if that's the case what should we do well if we're not going to change the style or the material then let's use that fact let's promote the fact that our pants can fade that's what they want isn't it that's what we have to sell so let's tell them about it that's what advertising is for isn't it he's right jb that's what advertising is for no you're the ant-man come up with something all right let me see now uh uh guaranteed to fade oh um guaranteed to fade to shrink and uh and what else uh wrinkle guaranteed to fade shrink and wrinkle that's it guaranteed to shrink wrinkle and fade i like it i like it very much we might even sell them some bleach or dirt to go along with the pants uh do it yourself fade and dirty kit now that's an idea jb oh it's worth thinking about isn't it a fade and dirty kit [Music] from the factory to the store from the plant to the buyer the cost of blue jeans keeps adding up 30 cents more for rent a dollar 45 for sales 20 cents for advertising 50 cents for taxes 25 cents for profit 2.70 more for a store to sell a pair of jeans it costs 6.50 for you to buy a pair of blue jeans i love my brand new blue jeans just bought a clothing store but i like them better like the ones i had before [Music] hey you


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