[cigarette commercials - Winston, etc.]

Good times called for good taste. And that means Winston. When you change to Winston, you change for good. For the good taste that comes from Winston's Filter Blend tobacos, specially selected for the best taste in filter smoking. Change to Winston and change for good for the good taste of America's largest selling filter cigarette by far. >> Winston tastes good like it should. Change to Winston and change for good. Cuz Winston tastes good like a cigarette should. >> A new day, a quiet walk, a time for you and your Winston's. >> Yeah. Me and my Winston. Me and my Winston, we got a real good thing. A real good taste. Yeah. Me and my Winston, we got a real good thing. You could feel this way about your cigarette. Change to Winston. King or Super King. >> And now the star of our show. >> Hi. More than 300 years ago, our good friend Mr. Shakespeare asked a question. He said, "What's in a name?" Well, names are what you make them. And if the name happens to be Philip Morris, if the name happens to be Philip Morris king size, the answer to what's in that name is simply this. Everything you want in a cigarette. Every good thing. Mildness, rich flavor, finer taste, and a special quality of throat comfort you just won't find in any other brand. Yes, it's all there in this great new king-size Philip Morris. That's why right now more and more smokers are switching to this wonderful new king-size cigarette every day. And I'll tell you something else. There's a delightful surprise waiting for you, too, the day you change to this new king-size Philip Morris. Because you'll discover a special quality of gentleness, of throat comfort that makes this cigarette a pure delight to smoke. Yes, your throat can tell that here at last in this new king-size Philip Morris is a cigarette not only good to smoke, but good to the smoker, good to you. Now, this is what a carton looks like. Get acquainted with it. You'll be glad you did because if it's Philip Morris, king size or regular, it's America's finest cigarette.