Chevy II: The Enduring Legend of Dependability and Value (1966)

some things are meant to endure your 1966 Chevy 2 is one of them a tough durable practical automobile it was designed to give years of Maximum service at minimum cost of upkeep and operation how well has Chevy 2 lived up to its original promise listen to the voices of the people who know first a Chevrolet proving BRS engineer in the 35,000 Mi durability test Chevy 2 came out with the least repairs of any of the 39 competing cars a Chevrolet service department engineer ever since Chevy 2 first came out 4 years ago its warranty and policy costs have been consistently lower than any other car under Chevrolet warranty but for the most telling Comet of all let's go to San Diego California with the Yellow Cab Company operates a fleet of 140 Chevy 2 taxi cams as you know one of the worst things that can happen to a car is to become a taxi cab for cabbing is a continual round the-clock endurance run 60,000 M A year of grueling stopandgo driving that goes on and on until the car literally falls apart how are these 140 Chevy 2 cabs standing up to the brutal punishment of tax taxi cab service listen to Charles Pratt president of San Diego Yellow Cab Company we're extremely happy with the Chevy 2 we've used them now for 4 years we've had good driver and passenger reaction to them and they have stood the gapff real well what about operating costs operating costs is substantially less than standard model car for several reasons one we have longer brake life car weighs a lot less so we can get by with a different licensing fee which is a substantial saving to the operator good gasoline economy of course is a big factor also how do you think Falcons would work out in taxi cab service Mr Pratt I don't know from the things we hear from other operators around the country nothing compares to the Chevy 2 as far as our costs are reflected are you going to continue buying Chevy twos Mr Pratt yes I just ordered 40 more of the 66 models listen to Ross doers shop foreman San Diego yellow C company the Chevy 2os are averaging around 140,000 Mi before a major overhaul some of them have gone 200,000 Mi before we've even had the head off listen to the drivers well the Chevy 2 is a real First Rate car it gets you where you're going and it's important you don't make money standing on a street corner waiting for a tow truck you got to have a car you can depend on like a Chevy 2 that's right like a Chevy 2 sure I like the Chevy 2 fine it handles like a baby carriage that's important too he Ain a tired nights let's face it it's a hell of a car and that's the story told by the people who know though Chevy 2 is more beautiful this year than ever before though it ushers in whole new dimensions of style and luxury it's still the car with the unmatched record for toughness economy and longlasting durability oh [Music] [Music] the demolition derby this is part of your 1966 Chevrolet selling story for Chevrolet value Chevrolet resale Chevrolet guts and strength and dependability run long and deep and far into into the life of an automobile till cars get to here and till cars get here 6 million cars a year end here since Chevrolet has outsold everybody over the last decades by wide margins you'd think more Chevrolet would be scrapped but just the reverse is true more Chevrolets keep running giving service while more Fords wear out and come to the end of the line the actual scrappage figures for a recent period present a very startling picture 1956 Chevrolets scrapped 184,000 Fords 302,000 55 Chevrolets 289,000 Fords 375,000 54s 241,000 to 380,000 53s 381,000 to 455,000 in a recent 7-year per period over 595,000 more Fords were scrapped than Chevrolets the reason for that isn't sentiment it's value basic fundamental Chevrolet value and now today in Chevrolet's best tradition the full-sized Chevrolet lineup extended Amplified and spearheaded by the new Caprice models represents the greatest value the automobile Market Marketplace has ever offered now let's get specific about features and proof and product sell that you can use for your 1966 Chevrolets first that incomparable Chevrolet ride nobody in Chevrolet's class has matched it yet Chevrolet's sturdy frame and full coil suspension give it a smooth solid Road hugging ride that none of the others can approach just look at the difference as a Chevrolet and a Ford come over this [Applause] ride the Ford's wheels go clear off the ground while the Chevrolets remain solidly planted on the road that famous Chevrolet ride was never better to prove it show your customers the balanced coin demonstration it's a real test of Chevrolet ride Chevrolet not only rides better it has a shorter turning diameter and quicker more responsive steering try that with a Plymouth VIP inches difference gives Chevrolet a real advantage over Plymouth here's a test to demonstrate a Chevrolet quality Advantage try it first on a Ford LTD now try it on a Caprice that Caprice body is solid as a rock here's another demonstration proving that Chevrolet quality is more than Skin Deep heavy sound deadening insulation under the hood of the Caprice none under the hood of the Ford LTD none under the hood of the Plymouth VIP again Caprice quality where it counts now another test with sensitive sound metering equipment set up outside this Ford LTD and a microphone inside we're going to try an experiment with the door open the sound level as heard inside each of the three cars we'll be testing is a little over9 with the door closed the sound level on this Ford LTD drops to2 next the Plymouth VIP with the door closed the sound level again drops to2 and now the Caprice with the door closed the sound level as heard inside the car drops to a trifle over 0.1 nearly 90% of the outside noise has been sealed out by the extra soundproofing in the Capri anybody can build a more powerful engine if he doesn't care how much gas it uses but Chevrolet does care here's a test to give you the lowdown on fuel economy each car will use exactly one gallon of gasoline Caprice with a 396 cubic inch engine Ford with a 390 Plymouth with a 383 all three with automatic transmissions they will stay together identical conditions identical speeds averaging 40 mph so watch those gas bottles and remember what you were told about that new 396 cubic in engine in the Chevrolet how its design was way out ahead of every other production engine being offered today how it breathed deeper had straighter passageways for both intake and exhaust to increase its efficiency now see what that means in fuel economy [Music] that's it for the [Music] Ford there goes the Flint but the Chevrolet with that new 396 cubic inch engine is still rolling right along [Music] for the Ford it's 13.1 mil on a gallon for the Plymouth it's 13.6 miles for the Chevrolet it's 15.7 2 and one10 more than Plymouth 2 and 610 more than Ford Chevrolet leadership gives you so many advantages and one of the biggest is price for instance 53% of Caprice buyers used to buy these cars Pontiac Buick Mercury oldmobile but people changed over to Caprice because they found they could get everything they wanted for literally hundreds of dollar less Chevrolet brings you so many features it's impossible to cover them all magic mirror finish inner fender skirts ball race steering flush and dry rocker panels double wall cowl Fork type door locks bonded brake linings full coil suspension self-adjusting safety master brakes and many more one factor that Sells Cars is performance and man have you got performance this year especially with that 396 cubicin turbojet engine match it against Ford's 390 cubic in Thunderbird engine and Watch What [Music] Happens look at the way the 396 moves out to an early lead and holds it right through the rad run and don't forget that 396 Turbo Jet is exactly the same engine that just trouts the Ford in economy and now as a fitting climax a 66 Impala Super Sport with a high performance 427 Turbo Jet challenges some of the highest horsepower cars on the road today Buick Wildcat Pontiac GTO and Grand Prix old Starfire Ford L TD and Plymouth VIP and here they go Chevrolet leaving them all in the dust [Music] [Music]