Chevrolet Blankets The Nation

Creator: Metropolitan Motion Picture Company (Detroit)

Format: 16mm

Sound: sound

Description: DEPICTS CHEVROLET ADVERTISING CAMPAIGN. HOME INTERIORS SHOW GENERAL PUBLIC GETTING MESSAGES. MAGAZINES, RADIO, NEWSPAPERS, ETC. SHOWN. GOOD MEDIA / COMMUNICATIONS MATERIAL.; 11:00:06:19 VLS drum major and marching band (Michigan) on football field in the snow with voiceover about Chevrolet’s national advertising campaign; 11:00:46:14 VS newspaper print factory; 11:01:01:24 LS woman sitting at home in chair; 11:01:10:10 MLS man comes home, takes off coat, says: “Hello honey”; 11:01:17:27 LS woman, enter man, talks about Al Jolson on the radio and sits and reads paper; 11:01:38:09 CU woman, conversation about Al Jolson in “Bombo”; 11:01:44:10 CU man says: “yes, wasn’t he wonderful too on film in "The Jazz Singer”; 11:01:48:04 CU woman sings: “April Showers bring the flowers do--do, do, do, do”; 11:02:30:03 CU Chevrolet newspaper ad with voiceover about their “pre-announcement ad”; 11:02:51:10 MLS man underneath print machinery TO VS of machinery; 11:03:03:02 MS man and woman at breakfast table reads Chevrolet ad thanking USA; 11:03:59:17 CU Chevrolet ad “Thank You America” with 1932 date visible; 11:04:29:00 MS newsprint rolling on presses TO VS; 11:04:50:20 CU VS newspaper at various angles; 11:05:16:06 CU Chevrolet ad: “Today Chevrolet presents a new six” with voiceover “...the striking militant title The Leader Marches on...”; 11:06:10:09 CU ad touting Chevy’s the “biggest low-priced car” TO various ads; 11:06:55:09 outline map of US that fills in with newspaper titles near their home cities; 11:09:13:28 LS woman at piano man enters with newspaper and asks: “Oh Jean, do we got anything to eat in the house”; 11:09:40:19 LS man sitting on couch woman enters, both find Chevy ads in the paper; 11:10:34:04 LS thru door portal of house entry woman answers door woman and man enter; 11:10:53:10 MS man in den TO room with two men and two women discussing Chevy cars; 11:11:38:12 LS newstand and man behind counter; 11:11:45:24 CU of magazines including: “Saturday Evening Post, Collier’s, The Literary Digest, Liberty, Time, Cosmopolitan”; 11:11:58:03 CU of magazines including: “Town and Country, Sportsmen, Harpers Bazaar, Home and Field, Vogue, The New Yorker, Life, House and Garden”; 11:12:22:29 CU of magazines including: “McCall’s and Good Housekeeping” with voice over: “appeals to women and for men “...”Fortune, Nation’s Business, Forbes”; 11:12:24:15 CU of magazines including: “St. Louis Livestock Reporter, Chicago Daily Drovers Journal, Kansas City Drovers Telegram”; 11:12:25:13 CU of magazines including: “The Country Gentleman, Successful Farming, Capper’s Farmer, National Live Stock Producer”; 11:12:38:02 LS man, two woman sitting reading newspaper with African American woman in background in a bus or train station; 11:12:43:17 MS man reading "Harper’s magazine" eating an apple; 11:12:47:23 CU Chevy ad with voiceover: “will appear in brilliant colors which is lost in this black and white reproduction”; 11:13:22:07 CU woman reading “Good Housekeeping” TO another reading “Cosmopolitan”; 11:13:26:27 MS man reading “Forbes”, woman reading “Liberty” and a baby; 11:13:30:20 MS woman reading “The New Yorker” with voice over “no class has been overlooked”; 11:13:35:22 MS woman in furs at bar reading magazine, served drink; 11:14:00:15 CU topographic map of the US with poster then superimposed over “Announcing A New Chevrolet”; 11:14:22:00 CU outline map of US fade VS of Al Jolson in blackface with voiceover introduce him and his singing “April Showers”; 11:15:35:15 CU topographic map of the US with animated electricity zapping about (animated radio towers emitting electromagnetic waves); 11:16:11:06 AS aerial shot of “houses, houses, houses, row after row...” with voiceover detailing population statistics and buying power potential with titles; END; • 11:15:38:18- 11:15:54:10; Interesting graphics of a map of the USA with white spots dotted across it. Electricity bolts emanate from the dots indicating radio waves.; • 11:16:11:07- 11:17:00:11; Two aerial shots of densely packed residential areas which seem to be in industrial, working class areas. The words "30 million" comes up over the second shot.

Online Copy: https://www.youtube.com/watch?v=08AbuxjyaoQ

Metadata Source:YouTube