Chemical Bank, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Chemical Bank D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> ANNOUNCER: The helping hand 0:02 of Chemical New York means a 0:03 world of things to a world of 0:05 people. 0:07 It'’s reassurance to a small boy 0:08 in Brooklyn opening a savings 0:10 account. 0:12 It'’s assistance to an expanding 0:13 textile plant in the South. 0:14 The helping hand meansamitie, 0:17 friendship, to a French lady in 0:19 Queens sending money to 0:21 relatives in Paris. 0:22 It means advice on pension plans 0:25 to this traveling Cleveland 0:27 executive. 0:28 But to this young Manhattan 0:30 secretary with her new checking 0:31 account, it'’s convenience. 0:33 To an exporter doing business 0:35 overseas, the helping hand means 0:37 cooperation in over 100 foreign 0:39 lands. 0:41 And to the Staten Island teacher 0:44 who needs a loan for a new car, 0:45 service. 0:47 No single word will explain it. 0:49 So whatever your banking need, 0:51 discover your own meaning for 0:53 the helping hand of Chemical New 0:56 York. 0:58


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John W. Hartman Center for Sales Advertising & Marketing History


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