Case for Beer (ca 1970)

um [Music] no no party okay step by car please [Music] the game is over who's the loser you are you can be fined up to a thousand dollars or lose your beer license or that hurts beer is one of the most important products you sell because two out of three families use beer as a beverage two out of three the us drinks one and a half billion cases a year that's enough to fill a tank the size of a football field 15 miles high a big sip of it comes through convenience stores they depend on it to stay in business the average store sells about thirty thousand dollars worth a year but beer is not the only thing involved here [Music] chances are you will sell related items chips chip dip snack foods and picnic supplies and also non-related items milk bread and who knows what [Music] this is the way the store stays in business some young people would play games with your license if you're careful you get to keep it if not you're stuck with peanuts it's not a game you want to lose you have only two cards to play with valid identification and good judgment but not a bad hand when you think about it take identification for instance the common driver's license is the best form of identification best if laminated if not it can be altered check this one closely [Music] does the description match it doesn't always [Music] in running a bluff a person may wrinkle and soil his car that's a good trick it obscures alterations and makes it hard to read if in doubt ask for more id such as a selective service card liquor purchase card or anything federal or state in origin third group of numbers from the left is the year of birth see anything wrong here there is one other good identification card the military id card complete with picture and description you know some kids get pretty good at the game of deception but employees get good at detecting their little games because [Music] or those who try to hide their age [Music] don't allow yourself to be distracted [Music] well he checked everything but her age [Music] be careful of women some have cheating hearts and they're hard to detect [Music] [Applause] and hard to deny [Music] now i left my driver's license at home along with my draft card i don't i have my student identification card it is state law that i have some identification with your age on it and uh my picture is there and and there's my classification school sophomore which would be everything is that okay i'm sorry but state law requires that i have to have an identification with your age on it well that's silly sir i was in here yeah i was in here saturday right and we bought a couple six packs and uh they gave me trouble he what's that they didn't ask before no he didn't ask me for an identification we usually do and you don't believe i'm 18. i'm a poor judge of age i need some valid identification okay well my father comes in here he's like 45 and he doesn't have his identification he can't buy the beer well like i said i could tell someone who's 45 but with you i'd like to have some identification with you i really feel insulted i really do well this not only protects us but it also protects you those who protest the most are usually underage don't give in to poor logic listen sir watch out during periods of peak attempts weekends holidays graduations and dance nights be alert at all times especially when busy many stores have devices which serve to prevent warn and discourage attempts at illegal purchase of beer warning signs birthday charts they eliminate the confusion of computing age sworn statements of age help sometimes they may help prove age and protect your store they also give the employee a check of signature against their id but for the most part people will feel uneasy about signing their name affirming that they are an age they're not i don't think i want to sign anything i'm sorry buddy no id you don't sign that no beer wrong in refusal always be courteous teenagers are good customers some of your best you can't sell them beer but you don't want to lose the rest of their business either i'm sorry but without proper identification i can't sell you the beer right chances are he didn't lose a customer this time how about putting this back where you got it buddy wrong never embarrass needlessly you lost him again don't worry about it i'll take care thanks right teenagers they usually live nearby will be of legal aid soon then if you're courteous you'll still have a business [Music] americans love their leisure time and convenience stores with their quick shopping supply of beverages and related foods contribute to the nation's enjoyment of leisure time some stores report that beer amounts to as much as 20 percent of their total volume that's good business you can strengthen your hand by carefully checking id on doubtful customers by being courteous and friendly and by cooperating with local law enforcement officials remember the only way to play this game is according to hoyle and your best bet is to obey the law [Music] this film is for informational purposes only and does not purport to give legal advice since laws may vary from state to state you are cautioned to obtain legal guidance concerning local laws you