Campaign Strategy

Year Published: 1960

Creator: UMTV University of Michigan Prof. Samuel J. Eldersveld Garnet Garrison Hazen Schumacher Edward Stasheff Robert Newman Thomas Coates Frederick Remley

Format: 16mm

Description: Discusses the theory of political campaigns, and simulates, with actors, a committee outlining the campaign strategy for a candidate. Covers such issues as the techniques to be used, to whom they will appeal, and financing the campaign. Gives a general summary and evaluation of party campaigns and strategies. (University of Michigan Television) Kinescope.

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