Borden American Cheese - early 1970's

Here's our first upload from our set of recently acquired commercials from TeleVideo out of NY - every single one of the commercials I've looked at so far has faded to red like this one... there are a couple where I see some yellows that are still visible but overall not much color in the 40 minutes of commercials that I've looked at so far of the 100+ commercials that we just bought.

This commercial stars Elwood Binder and Elsie(!) - Elwood's talking about Borden American Cheese Slices ... individually wrapped. I Googled Elwood - it seems he passed away in 2008.

Our purpose here is not to infringe on trademarks but to make commercials that normally wouldn't be seen accessible.

From a 16mm print.