Blame it on Love

BLAME IT ON LOVE. (1940, sound, feature-length, b&w, 35mm) Sponsor: Edison General Electric Appliance Co. production Co.: Wilding picture productions. director Wallace Fox. Music: Marvin Hatley. Cast: Joan Marsh, John King, nella Walker, Cissy Loftus. resources: Copyright not registered; “Hotpoint dealers present Blame It on Love,” Bus Scrn 2, no. 4 (1940): 14–15; “Leading Sales Films of 1939–40 and the results Attained,” Sales Mgmt 47 (oct. 10, 1940): 64–68. Holdings: Macdonald. Narrative promoting the sponsor’s Hotpoint appliance line. The plot involves a wealthy man- ufacturing heir who elopes with a nightclub singer who can’t cook. When the couple break up, the singer goes to cooking school, learns how to use Hotpoint appliances, and prepares the perfect meal for her estranged husband. They reunite and the accomplished cook earns the respect of her formerly unsupportive in-laws. The film includes scenes of a television pro- gram promoting the Hotpoint electric range. note: Reginald Leborg directed the musical sequences. Also distributed in 16mm.