Birds Eye: Orange Plus, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Birds Eye D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man These two women don't agree on how to start the day. 0:01 Mrs. Bubba drinks the leading frozen orange juice. 0:04 Mrs. Dolce drinks Orange Plus, 0:06 frozen concentrate for orange breakfast beverage. 0:09 We asked each woman to try to convince the other 0:11 to change her brand. 0:14 Mrs. Bubba When you go to the supermarket, 0:16 what do you see the most of in the juice section? 0:17 (beeper chiming) 0:19 Right? 0:20 Mrs. Dolce No, I always see Orange Plus. 0:21 Have you tried it? 0:22 Mrs. Bubba No, because I don't need to. 0:23 Mrs. Dolce Taste it. 0:25 When I first got married, 0:26 my husband kept teasing me 0:27 his mother used to squeeze oranges. 0:28 I fooled him with Orange Plus one morning. 0:30 He said it was more like his mother's fresh-squeezed! 0:32 You don't believe me? 0:35 Look! 0:36 Mrs. Bubba Well, it has pulp like fresh. 0:37 Mrs. Dolce Taste it again. 0:39 Tell your husband you squeezed that. 0:40 I'll lay odds he'll believe you. 0:42 Mrs. Bubba I think you're right! 0:44 Mrs. Dolce I fooled mine. 0:45 Man Orange Plus. 0:46 Frozen concentrate for orange breakfast beverage. 0:47 Mrs. Bubba Now that I see the difference, yes! 0:50 Orange Plus tastes closer to fresh-squeezed. 0:52 Until we started making a comparison, 0:54 I was perfectly content. 0:56 I'll try it. 0:58

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