Birds Eye: Orange Plus, 1970s

Year Published: 1970s

Creator: Birds Eye D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Narrator From the day man first discovered 0:04 oranges were good food, he's been seeking ways 0:05 of capturing their delicious juice. 0:08 Spurred on by early success, 0:10 man finally concentrated his efforts 0:12 into what is known as frozen orange juice. 0:14 It was good and what it may have lacked in taste, 0:17 it made up for in convenience. 0:19 And for 21 years, people drank frozen orange juice 0:21 like it was going out of style. 0:24 Which it may in 1968, 0:26 as Birds Eye introduces Orange Plus. 0:28 At last, an orange juice drink that mixes 0:31 right from the freezer and tastes better than frozen. 0:34 Birds Eye's new Orange Plus is regular frozen orange juice, 0:36 plus extras that make it taste more orangy. 0:40 Better than frozen, more like fresh. 0:43 And while the chances of new Orange Plus 0:46 ever replacing the orange are pretty slim, 0:48 it's a singe nobody else's can, can. 0:50 (upbeat music) 0:54 Orange Plus. 0:58

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