Birds Eye: Orange Plus, 1970s

Year Published: 1970s

Creator: Birds Eye D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - In a California supermarket, 0:01 this woman compared the most popular frozen orange juice 0:03 with a totally new product, Bird's Eye's Orange Plus. 0:06 - Tell me which of the two you like the best. 0:12 - Well this is very good. 0:16 - You like that? 0:18 - Well to me, this is more like real orange juice. 0:19 - You picked Bird's Eye's new Orange Plus 0:22 over the most popular frozen orange juice. 0:24 Bird's Eye's new orange juice drink 0:26 is regular frozen orange juice 0:27 plus extras that make it taste more orange-y. 0:29 - Orange Plus. 0:32 - Mm-hmm. 0:33 - Well, that's fine. Well I like that the better. 0:33 - Then you taste both of them 0:36 and you tell me which one you like the best. 0:37 Okay 0:39 - Okay, that one is best. - All of you have chosen Orange Plus. 0:41 Can you tell me why you like Bird's Eye's new Orange Plus? 0:43 - Because it's not sour. 0:47 - Well it just has a fresher taste. 0:48 - And it mixes right from the freezer. 0:51 Narrator New Orange Plus tastes better 0:53 than the most popular frozen orange juice. 0:54 See if your own family doesn't agree. 0:57

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