Benckiser: Calgonite Dish Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Benckiser D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Introducing clean. 0:02 Not ordinary clean. 0:05 (squeegee squeaks) 0:07 Squeegee clean. Calgonite clean. 0:08 What a squeegee does for windows, 0:11 Calgonite does for dishes. 0:13 Squeegees off the film, the spots, 0:15 the drips, the drops, 0:18 leaves them bone-dry, shiny, 0:19 and very, very clean. 0:22 (squeegee squeaks) 0:24 Squeegee clean. Get Calgonite, and get clean. 0:26 Squeegee clean. 0:28 (squeegee squeaks)

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