Belvedere Cigarettes "Because I Like Them"

Year Published: 1965

Description: An advertisement for Belvedere cigarettes in which a blindfolded prisoner is marched to a firing squad. The male narrator asks the man if he smokes Belvedere because of the instant-gift coupon in the pack and he responds, "I smoke em' because I like em." Then a general ask for the instant-gift coupon and sounds of gun shots are heard; cut to the pack of cigarettes with the narrator saying, "...please smoke Belvedere. He would have wanted it that way."

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Indiana University Library Moving Image Archive

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