Belvedere Cigarettes "Because I Like Them"

An advertisement for Belvedere cigarettes in which a blindfolded prisoner is marched to a firing squad. The male narrator asks the man if he smokes Belvedere because of the instant-gift coupon in the pack and he responds, "I smoke em' because I like em." Then a general ask for the instant-gift coupon and sounds of gun shots are heard; cut to the pack of cigarettes with the narrator saying, "...please smoke Belvedere. He would have wanted it that way."