BEHIND THE SCENES

Year Published: 1940s

Format: 16mm

Description: This 1940s travelogue was made by the Nesbitt's Fruit Company and uses the premise of -- what else? -- a television show. The film shows various scenes in Southern California and Los Angeles, including of course fruit production and the making of Nesbitt's products including its famous orange soda. Some of the sights in the film include Union Station, Olivera Street, La Brea Tar Pits, oil fields (3:45), navel orange groves (with spraying of pesticides by the gallon seen at 6:30), and more. The film shows a lot about the harvesting of oranges and has swimsuit-clad gals picking the abundant fruits in the fields, and accompanying them to vast sorting warehouses and industrial lines where they are transformed into Sunkist orange juice and other products. Nesbitt's was a popular brand of orange-flavored soda pop in the United States during much of the 20th century. Nesbitt's was produced by the Nesbitt Fruit Products Company of Los Angeles, California. The company also produced other flavors of soda pop under the Nesbitt's brand and other brand names. The Nesbitt's Fruit Products Company was founded in 1924, named after its founder Hugh S. Nesbitt. The Nesbitt's brand debuted in 1927, initially as part of the company's line of soda fountain products. Nesbitt's began bottling Nesbitt's orange in either 1938 or 1939, putting it in direct competition with established market-leader Orange Crush.[1] Nesbitt's became the US market leader of orange soda pop during the late 1940s and 1950s, with advertisements featuring a then-unknown model named Marilyn Monroe (1946) and proclaiming itself to be the "Largest selling bottled orange drink in the world".[2] Nesbitt's own brand of orange beverage was surpassed in popularity by Fanta in the 1960s and faded in popularity. In 1972, the company was sold to The Clorox Company, and in April 1975, the bottling operation was sold to Moxie Industries, Inc. (now Monarch Beverage) of Atlanta.

Complete Record:

Transcription

we drink your clothes the day so good haha drink that because the day sober like that because the day so good how do you do folks this is ken carpenter the roving television reporters speaking from the union station in Los Angeles California to the television facilities of W 2 X and O Hollywood today Nesbitt fruit products makers of that delicious drink Nesbitt's California Orange invite you to come along with us on a little travel or it will take us from Los Angeles past some interesting local spots and out into the nearby orange groves and packing plants it's a swell trip ladies and gentlemen and what better place to start from the mid cities beautiful Union Station remember when we were kids how we used to get out of the default ooh see the trains come in well it's different here we go down at the Depot to see the depot yes it's a vision to see where instead of the clanging of locomotive bells we hear soft music continuously broadcasting from hidden sources throughout the default just a stone's throw on the D fall in fact just across the street is a bit of old Los Angeles colorful alvera Street flanked on both sides by all dwellings once occupied by early Spanish and Mexican families of this community among them several whose lands stretched further than the eye could see to the west of the little Pueblo Los Angeles there was Rancho La Brea where crude oil tar and cast runes the service from these pets came the excellent roofing for the Adobe's of the Pueblo also from these bets there later came the many fossils of prehistoric animals like these saber-tooth Tigers but these plain hints of hidden underground riches met little to a people who didn't even dream of the time to come that would see these thousands of acres dotted with wells pumping black gold and refineries that would magically transform these sticky fluids into a power that would fertile man to the heavens at 400 miles in a single hour but they dead dreamers and saw the day when the mother country sent to them another kind of goal orange trees from Valencia what the mission san gabriel in the foothills east to Lee from the Pueblo the mission fathers had established the first orange grove of any size to prove the adaptability of this new land to the growing of this golden fruit near the city of riverside california the historically minded residence had the original parent washington naval tree preserved and protected in this beautiful little car beside a busy highway leading into the heart of the city stands this tree proof of California's soil fertility and perfect plan this tree still bears rich juicy fruit surely here the sleepy little pueblo de nuestra senora la reina de los angeles drew and spread over many of the old haciendas until today is a gigantic modern city of over 2 million a marketplace of the word famed for its aircraft its shipping its manufactures its most pictures and also for its limitless city limits the original thoroughfare olvera street is dwarfed and hid among the seminoles of Commerce meanwhile the surrounding ranches have become truly at Orange Empire for all the diversity of agriculture in California the oranges still change from the earliest days of the history of the orange the popularity of this delicious fruit has spread until it is planted now wherever it will grow what of all the labs in which the orange has been planted it is private here in California the best not alone because of the climate soil in the water but also because the main goal of drawers here has been sheer quality with oranges that fleas or ages to attract the eye and captivate the taste with their rich golden goodness which is the identification anywhere of California oranges one of the most interesting and unusual sites to be found on our television tour today is that a drove straying to kill insect pests riding a bucking platform 50 to 100 feet in the air is not unlike the crow's nest of a ship at sea high-powered jets of this spray insecticide for down from above as the nozzles of operators on the ground three is thoroughly covered from top to bottom destroying would be destroyers of citrus fruits the materials of warfare against insect foals are thorough and deadly dosage enemy has ever even won a skirmish we are the cleanest purest and most wholesome oranges in all the world oranges that people look for and ask for and because these things are true there is developed at appreciative world market with the demand for quality oranges that far transcends the dreams of the Pioneer growers the man that is met with 50 million boxes of these golden globules from this one area in a single year 50 million boxes of glistening golden globes of health ins s the best light fruit in the whole world fastest hard-working crews carefully but swiftly remove the fruit from the trees taking a tree clean of its golden fruit in 15 minutes the production manager of Nazareth fruit products incorporated surveys the proof in the grove accompanied by the fabrics division manager this young thicker quickly fills is picking bag slung over one shoulder these bags are made with snap open bottom permitting easy dumping into the boxes without damage and bruising of the fruit their speed and the number of oranges these Pickers can gather from a tree in a short period of time is astonishing unusual fact we learned today was the Valencia oranges left on the tree after they've turned orange color will surprisingly revert back to their original green color yet inside the juice remains sleep in other words of Valencia oranges sometimes right when it's green and this is where the inspectors judgment is all important knowing when the green oranges are right now what have we here we can see now that in this stroll not only the oranges are sweet oh so this is what the figures of Southern California look like these two girls sure are busy picking and they look cool in those places don't they what do you say girls do you like picking oranges pronouncement all right not so somebody picked some pretty Pickers I'd say what do you say old boy I get it here's one of the reasons for California's popularity of peach picking an orange with all their beauty these pickers are efficient and hard working girls when it's time they all pitch in and help them have a lot of fun doing the confidence drove is about saying hey what's all the excitement can't be done ur time cannon or something's up let's follow and see oh I got it now they find they can hitch a ride home on the NASPA truck as it heads back then as the plant only a few miles away hell they seem to be still full of fat and it's been rather warm in the grove today as our door work is healthy exercise for the girl Samantha truck pulls away they have fun with our television crew as we follow them on their journey home work Jack on the roof of the truck with his cameras out of range but the Ford driver is the target for the girls accurate aim and the drivers target is the large modern Los Angeles plant of Nazareth fruit products incorporated where the oranges will be processed to prepare their luscious goodness for distribution of the whole country the driver backs the huge trailer up to the tip friend expertly guiding the wheels onto a narrow block of wood which raises the outside edge of the trailer so that the load is tipped towards the unloading ramp gravity unloads the 15 tons of truth quickly the slopes of the runways are designed to prevent damage to the delicate skins and yet feed the voice to its maximum capacity government inspectors check the low very carefully to ascertain the quality of the fruit and who pass or reject the load according to whether or not it meets the high standards of government regulations the fruit enters the elevator with its endless chain hoist raising many tons of oranges two stories to the upper bin feed at the top the oranges are definitely dropped onto a system of rubber belts where they are diverted into the numerous storage bins as thousands of oranges are needed to feed the hungry reamers that remove the rich Jews from the fruit been after bin must be kept filled to bridge the gap between the trees and the machines as the oranges again move on their way a vigilant eye scans the fruit to eliminate imperfect oranges that may have been accidentally included in the loan from the grove the oranges are immersed in a sterilizing bath ensuring germ-free skins a protection afforded drinkers of Nesbit's orange no human hand touches the oranges from this point on slowly they move towards the end of the tank time to remain in the bath for the proper sterilization then a quick ride up the elevator a good washing and brushing from ozark chemicals and growth does their polish dry and then selected as decides the cleanly washed oranges entered the building conveyed on these belts that feed the six high-speed reamers the machines practically operate themselves the load of incoming oranges is seen to take two paths the large fruit to the large size reamers the smaller fruit to the small size Rangers let's prevent small oranges getting into a large reamer that would remount part of the peel it's uncanny how the right amount of oranges feed into each machine by this ingenious diverting system this is the reverse side of the bank of reamers showing the sterilized oranges being fed to the cutting knives they selected fruit is conveyed up to the razor sharp knife blades which neatly have the oranges so that the halves will fit the cups but hold the oranges during the juice extracting these machines are the last word in mechanical juice removing devices under the stainless steel cover each orange hat or half orange gives up its burden of liquid sunshine each of the six machines extracts the juice from one box about 300 oranges per minute 1,000 gallons altogether of pure orange juice per hour healthful thirst quenching golden juice to show you the mechanism of the reamer will open one not operating at the moment the stainless steel cover is raised and we see the warming cups and readers the principle of the machine is similar to the operation of your orange squeezer at home the fluted call is pressed whirling into the open half of the orange held the split cups above the reamer neatly and cleanly extracts the juice without crushing the bitter oil to the skin into the pure liquid the peel is conveyed to huge storage and dump bins where trucks haul the residue be converted to stark feed and lazar in this stainless steel strainer the seeds heavy pulp and fibrous materials are removed Nature has encased the right rich freshness of an orange in its peel container thus preventing oxidation that takes place when the orange is exposed to air I've ever tried squeezing orange juice in advance no matter what you put it in or where you keep it however carefully and at whatever temperature the juice will lose much of its vitamin content because it's been oxidized by contact with the air this nesbitt process duplicates nature and preventing loss of taste and flavor by da rating or removing the air from the juice within a few seconds after it's been extracted thus it is returned to its pure state as it was before picking by gravity the juice now applause from the deaerator into the vacuum holding tanks we can't see inside these highly polished tanks called flash sterilizers but in them the juice is treated to prevent any chemical change and to kill any bacteria present our orange juice is flashed with heat to ensure stability and prevent change the foreman carefully checks the temperature control to ensure proper treatment the juice is then pumped the large concentrator here the water is drawn off and then evaporated through these powerful vacuum condensers on the rule the laboratory of the Nesbitt fruit products plant is one of the most modern scientific and complete labs in the orange industry under the guidance of an experienced and competent food chemist with efficient and expert assistance weighed him in maintaining accurate control over the quantity and flavor of the nazareth front here we see the chief chemist measuring sugar content by refraction the instrument is called a refractometer rigid tests are made throughout the entire process from the time the fruit fedders the plant until bottled Nesbitt Orrange reaches the consumer this machine automatically fixes to the bottles they distinctive nesbitt label the Nesbitt label is the guarantee of a quality product like sterling is to silver here an automatic machine measures the exact amount needed to fill the bottles the model orange concentrate is packed in cartons for shipment to approve mufflers or franchise holders who must follow a strict and sanitary routine and putting up the Nesbitt product this map shows the main plant location in Los Angeles and the various warehouses throughout the country Portland Oregon Kansas City Missouri Indianapolis Indiana jersey city new jersey and atlanta georgia look at those clean sparkling bottles sterile and immaculate moving by the hundreds to the filling machines the bottles are filled by the machine on the right the capping machine is to the left thousands of bottles per day are sealed in this whirling machine that is the color of the bottles to the left they are agitated by this bewildering revolving agitator dizzily shaking the mix thoroughly as they leave observe the rich orange color of the bottles expert fans rapidly place the finished product in cartons for shipment to local retail dealers once a month samples from all bottling plants are sent the Nesbitt laboratory the butler picks sampled at random from the moving line of filled and cap models to be sent the Nesbitt plant in Los Angeles the shipments of bottled nesbitt orange drink are received at the main laboratory and are tested for quality and flavor standards that must be maintained by the butler they are also tested for proper combination plus we've seen in today's television tour the great orange industry seen the amount of care and work that's entailed in producing mixing and bottling the great health drink nesbitt orange drink a bottle of smiles as you can easily see I drink it cause it tastes so good bigness because it tastes so good they mean that nesbitt orange drink drink that's because the day so good


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